You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
Build an Online Business Presence With a Facebook Page
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
Establish a Facebook Page Following
Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.
Build an Online Business Presence With Instagram
Learn how to establish an online presence for a business with the free tools and features of an Instagram business account.
Connect With Customers on Instagram
Learn about creative features and communication tools you can use on Instagram to connect with customers.
Use WhatsApp for a Business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
Get Started with Advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
The Importance of Campaign Objectives
Learn how to define business goals and get started in Ads Manager by selecting an ad objective.
Create Audiences in Ads Manager
Learn about the different types of audiences available for ads and how to create them for ad campaigns in Ads Manager.
Choose Ad Placements, Budget and Schedule in Ads Manager
Learn how to choose placements, set a budget, and a schedule for ad campaigns in Ads Manager.
Customize Ad Creative in Ads Manager
Learn how to create ads and review format, placement and creative options in Ads Manager.
Set Up and Use the Facebook Pixel for Ad Campaigns
Learn how to use the Facebook pixel to track customer actions and optimize an advertising strategy.