The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Meta’s platforms. These courses give a high-level view at how Meta can fit into your media mix and direction on planning campaigns to meet your client’s marketing goals.
400-101 Planning Certified Media Planning Professional Exam Courses
Fundamentals
The Media Fundamentals learning path provides advertisers new to Meta the essentials needed for building effective advertising campaigns in Ads Manager. By the end of this track, learners will have developed a solid foundation in the breadth of Meta’s platforms as an advertising channel.
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Getting started with Meta Ads Manager
Learn about the ad creation process and how to create reports in Meta Ads Manager.
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Setting up a business portfolio
Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.
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Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
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Selecting campaign objectives
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
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Integrating data sources into your campaign strategy
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
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Exploring best practices for ad creative
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Explore how to use opportunity score to improve your campaign performance.
Media Planning Core Lessons
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Determining the best buying type and bid strategy
Explore the available buying types and bid strategies to use for your campaigns.
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Aligning campaign objectives with business goals
Explore how to optimize your advertising strategy with campaign objectives, performance goals, and data-based decision making.
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Proposing a campaign budget
Explore how to create a budget for auction and reservation buying types.
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Strategies for targeting, placement and creative
Explore how to select the best ads targeting, placement and creative strategies with Meta Advantage solutions.
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Analyzing campaign reporting results and measurement strategies
This course provides an overview of how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
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Privacy controls and brand safety
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.