Today, online advertising is more aligned with people and their interests. Personalization is possible thanks to data and machine learning, which help ensure that people receive the most relevant message at the right time on their path to purchase.

While people may appreciate personalized ads, they also expect online data privacy. As a result, ads are evolving to meet those expectations.

These courses examine the key changes in advertising and how personalization and data privacy can co-exist. These courses also explore solutions you can use to deliver personalized ad experiences while respecting the privacy choices people make. Discover corresponding virtual training sessions that discuss related topics to help you develop the skills you need.

These online advertising courses are appropriate for marketing professionals as well as developers.