This course discusses changes to the measurement of digital advertising, as well as considerations for different measurement approaches and best practices.
![](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/480121/w550/evolution-of-ads-measurement.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy80ODAxMjEvdzU1MC9ldm9sdXRpb24tb2YtYWRzLW1lYXN1cmVtZW50LnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjEwMTI5Nn19fV19&Signature=KvTn0EDXvo~Nt8MWCF5-lUheVl2vWmozVHzbFaFwg3Z--Sr79T933w8ADTK5THuQtuv2Rn24d1teNNUJIGgaI36bYbpU4zsdJAbYGVoQ~~gu77ikZeC9KPDiuRAdVi~LqJeeUnIbCh3DYTzVgIxupHV8iV4x00g8F-8GoO-WvU7PP20Mw80FHL2WdS0FgDF5gQ0SBJK5-sWRnpRAUM~~aASlgMH3tgZH5q8PNKGF8yJgBvCQvlUlbhRXApO110x~5MSUO94IV6HEbokxiWv11Aa19vMq8PHFmbssnHkJUp6ebOaN4KfM1ijBZxxmLcxn6jaPcZCgA-CpNIHyn6mXgw__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
This course discusses changes to the measurement of digital advertising, as well as considerations for different measurement approaches and best practices.