As advertising evolves, messaging is increasingly a part of daily life. Conversational commerce (c-commerce) is a term that describes the way businesses connect with people through messaging platforms. C-commerce can also help move shoppers through the path to purchase using tools such as Messenger, Instagram and WhatsApp.
This training explores how to engage people in conversations at every stage of the customer journey. We also examine how to create campaign objectives and manage conversations successfully with Meta technologies. Finally, we discuss how to target your ads to Core, Custom and lookalike audiences with audience selection tools..
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.
To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile information and update to reflect your (1) first name, (2) last name, (3) work email, and (4) country through this link.
Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.
Jul 6 | APAC | EnglishTuesday, Jul 5, 2022 at 8:30 PM to 10:00 PM EDT