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Elevar y Celebrar Chat: Latinx Representation in Beauty

We enter our third week of Hispanic Heritage Month with an Elevar y Celebrar chat featuring Julissa Prado, founder and CEO of Rizos Curls. Julissa embodies the definition of an entrepreneur; building an inclusive and empowering beauty line that is celebrated around the world. Rizos Curls embraces all types of women on their journey to healthier curls. Julissa is now one of the leading faces in the beauty industry and entrepreneurship, and we are thrilled to have her speak on both her business and her role in the Latinx community. Make sure to join us on the Elevate Facebook Page on Friday October 9th at 10AM PT.

En la tercer semana con nuestra iniciativa Elevar y Celebrar por el Mes de la Herencia Latina, entrevistaremos a Julissa Prado, fundadora y CEO de Rizos Curls. Julissa es una emprendedora ejemplo, líder en la industria de la Belleza, y nos contará cómo comenzó su negocio y su rol en la comunidad Latina. No te lo pierdas este viernes 9 de Octubre a las 10am PT en la página oficial de Elevate Facebook.

Julissa Prado | Guest Speaker

Born and raised in Los Angeles, California, Julissa Prado is the Founder & CEO of Rizos Curls, a Latina-owned hair care line aimed at embracing and celebrating the beauty of curls, coils, and waves everywhere!

After years of making her own curly cocktail and being the “curl whisperer” within her community, Julissa decided to launch her own hair care line Rizos Curls. The result is a line of products made with quality natural ingredients that works across a variety of curly hair textures. The brand has amassed a global following of #RizosReinas, becoming a favorite among the curly hair community, shipped to over 57 countries and now available at Large stores nationwide!

As one of the leading faces of the beauty industry and entrepreneurship, Julissa is an active national speaker with past speaking roles at Harvard University, The Girlboss Rally & the U.S. Department of State for The United Nations, among others. She also proudly organizes curated events and resources centered on entrepreneurship, including the Rizos Curls Small Business Summit.

Julissa holds a masters in Business from Wake Forest University, is an alumni of UCLA, and has held corporate leadership positions at Nestlé.

Mayra Vazquez | Host

Mayra was born and raised in National City, CA, a low income, predominantly Latino community located 12 miles north of the US-Mexico border. Early on she learned the importance of resiliency and the value of earning an education for a more prosperous future. She is passionate about providing access and opportunities for upward mobility and economic empowerment to all, especially communities like her own.

Mayra currently leads Facebook’s local policy and community engagement efforts in Chicago and Los Angeles, actively building community and providing access and opportunities to Facebook programs and resources. She began her career at the San Diego City Council where she led community and business outreach efforts and advised on economic development policy. She later joined the San Diego Regional Chamber of Commerce — the largest chamber on the West Coast — where she worked with businesses, all levels of government, nonprofits and academia on trade, education, and workforce development policies that spurred economic growth in the cross-border region. During her tenure, she co-authored an agreement with the Mexican Senate, revamped a policy committee, and co-developed a bi-monthly binational forum.