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In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and the Meta technologies you can use to inform your analysis or conduct experiments. Last, you’ll learn about the difference between observational and experimental measurement methodologies.

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Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.

Choose an Upcoming Event

  • Jul 9 | APAC | English

    Tuesday, Jul 9, 2024 at 1:00 AM to 2:30 AM EDT
    • Location: APAC | Language: English
    • Instructor: Arilyn Hay
  • September 16 | EMEA | English

    Monday, Sep 16, 2024 at 4:00 AM to 6:00 AM EDT
    • Location: EMEA | Language: English
    • Instructor: Omer Ozsever