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Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis. Last, you’ll learn how to design an A/B test, conversion lift test and brand lift test.


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Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.

Choose an Upcoming Event

  • June 20 | NORAM | English

    Thursday, Jun 20, 2024 at 1:00 PM to 3:00 PM EDT
    • Location: NORAM
    • Instructor: Felipe Ventura
  • Jul 10 | APAC | English

    Wednesday, Jul 10, 2024 at 1:00 AM to 3:00 AM EDT
    • Location: APAC | Language: English
    • Instructor: Meko Chan
  • Jul 18 | APAC | Bahasa

    Wednesday, Jul 17, 2024 at 11:00 PM to 1:00 AM EDT
    • Location: APAC | Language: Bahasa
    • Instructor: Yasmin Nur Aini
  • September 16 | EMEA | English

    Monday, Sep 16, 2024 at 6:30 AM to 8:30 AM EDT
    • Location: EMEA | Language: English
    • Instructor: Celina Degen