Learn the fundamentals to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp.
Bring your business online
Decide Who You Want To Reach
This lesson is part of the course Your progress on this course 4 min Determine the audience you want to reach. Understand why it's important to have a target audience for your business. Lucky Shrub is a one-stop shop for garden design and maintenance.
Select Your Social Media Channels
Understand the social media landscape. Choose the optimal social media channels for your business. Hair Day, a salon that specializes in haircuts and color, has an engaged client base and a team of creative stylists who love creating videos of their work.
Create Authentic Messages
Understand the two primary elements of social media posts. Create social media content. Lucky Shrub is a one-stop shop for organically grown plants, gardening tools and garden accessories. Its primary customers are busy families looking to design their homes with attractive home gardens and purchase plants.
Grow your business with Facebook & Instagram
Stay Connected to Customers Online
Choose where you will connect with customers online. Little Lemon is a family-owned Mediterranean restaurant. It is well known in the community for having a fun ambience and great food. Now, Little Lemon would like to offer take-out options for family dinners, and they want to get the word out.
Connect With Customers on Facebook Business Suite
Understand the tools available in Facebook Business Suite and use them to manage your presence on both Facebook and Instagram, connect with customers, create and manage ads and grow your business, all with one tool.
Get Started With Meta Ads Manager
This lesson teaches you how to set up and advertise with a Meta Ads Manager account.
Use Shops to Increase Your Sales
Set up a shop for your business in Commerce Manager. Maria is the owner of Lucky Shrub, a garden design firm and nursery. Maria knows many of her current customers are on Facebook and Instagram. She is hoping to use those platforms to connect with new potential customers and engage her current customers to increase sales.
How to Engage Your Audience and Create a Reel
"Learn how to engage your audience with various formats on Facebook and Instagram and create a Reel! You can learn more about how to engage your audience as a creator on Meta Blueprint at www.fburl.com/engageyouraudience"
Optimize your advertising efforts
Create ads from your Facebook Page
Determine what you want to achieve from advertising. Hair Day is a salon that specializes in haircuts and color and sells mail-order color kits online. Pria, the owner of Hair Day, would like to reach young, trendy customers on Facebook and Instagram.
Turning Instagram posts into ads
Establish an organic presence on Instagram before you advertise. Make a plan to advertise on Instagram. When you advertise on Instagram, you can get discovered by people who don't already follow you and inspire people to take action.
Improve your creative strategy
Create slideshow ads with Quik
This lesson is part of the course Your progress on this course 4 min Create stop-motion videos. The Microlinks Hair Bar is a hair salon and spa based in Montgomery, Alabama. Benji Valentina, the owner of The Microlinks Hair Bar, left behind a career as a general contractor and converted a warehouse into a beautiful salon that specializes in hair extensions.
Make your Instagram content stand out
Determine what you need to make your Instagram content stand out. Create content regularly with a consistent look and voice. Use your marketing goals to develop content. Use these guidelines to plan your content and tell your business's story in an engaging way.
Creative tips for Instagram Stories
This lesson is part of the course Your progress on this course 4 min The importance of Instagram Stories for your business. How to share stories that feature your business. Lucky Shrub is a one-stop shop for garden design and maintenance.