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Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a single campaign for all their sales objectives, and Meta will automate the campaign creation process– across targeting, optimization, creative, and destination– to efficiently deliver the right ad to the right person.

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