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Increase your sales with omnichannel ads across Meta technologies

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Webinar learning objectives

Get started with omnichannel ads that connect your online and in-store sales through Meta technologies. This training walks you through creative features available to generate local awareness, how to set up the Conversions API for offline events and strategies for measuring your omnichannel ad performance. You'll map your business objectives to solutions available in Meta Ads Manager and build a foundation for driving both online and in-person conversions. This training is designed for advertisers who have both an online presence and physical store locations and want to increase sales generated by their Meta ads.

Set up creative features like store locations, local inventory ads and pickup overlays to generate local awareness and help increase in-store visits.

Integrate offline events with Meta Conversions API to connect your in-store sales data with your ad campaigns.

Measure omnichannel ad performance using Conversion Lift and structure a long-term testing plan for your business.

Choose an Upcoming Session

  • August 5 | EMEA | English

    Wednesday, Aug 5, 2026 at 5:00 AM to 6:30 AM EDT
    • Location: EMEA | Language: English
    • Instructor: Lina Poka

  • Aug 26 | NORAM | English

    Wednesday, Aug 26, 2026 at 2:00 PM to 3:30 PM EDT
    • Location: NORAM
    • Instructor: Felipe Barrientos