Certification Prep Virtual Training | Media Planning - Part 2

This session focuses on the budgeting and measurement dimensions of media planning on Meta platforms. You'll work through:
Proposing a Campaign Budget. Gain the skills to build and justify effective budget recommendations, and
Analysing Campaign Reporting Results and Measurement Strategies. Learn how to interpret performance data and apply measurement frameworks to inform future planning decisions.

Please note that as part of this condensed training, the modules on Strategies for Targeting, Placement and Ad Creative and Privacy Controls and Brand Safety will not be covered in class; students are expected to study these two topics independently in their own time.

Please note that as part of this condensed training, the modules on Strategies for Targeting, Placement and Ad Creative and Privacy Controls and Brand Safety will not be covered in class; students are expected to study these two topics independently in their own time.

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