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Measure channel impact with Meta Conversion Lift

  • By Meta Blueprint
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Webinar learning objectives

Get started with the Meta Conversions API and learn how to establish a more reliable data connection that leads to improved marketing campaign performance for your clients. This training is designed for participants who work at advertising agencies and want to gain better performance for their clients by implementing data sources, such as the Conversions API.

Determine how to send channel-level attribution data to Meta using the Conversions API and custom events.

Design a lift study with appropriate channel prioritization, test duration and conversion window alignment.

Calculate a calibration multiplier from channel lift results and apply it to ongoing attribution reporting and budget decisions.

Choose an Upcoming Session

  • Sept 07 | NORAM | English

    Monday, Sep 7, 2026 at 12:00 PM to 1:30 PM EDT
    • Instructor: Martha Pena