A/B testing with Facebook helps you optimize ad campaigns by comparing tactical approaches to variables. In this course, we explore how A/B tests work, when to use an A/B test and how to identify actionable results from a test.

A/B testing with Facebook helps you optimize ad campaigns by comparing tactical approaches to variables. In this course, we explore how A/B tests work, when to use an A/B test and how to identify actionable results from a test.
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