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Outline

This course prepares you to establish and manage your presence on Facebook and Instagram, initiate the verification process and protect your audience and accounts.


Create a Facebook Page

This lesson prepares you to establish your presence on Facebook.

  • How to get started on Facebook

  • How to create a Facebook Page

    • How to create a Page from your Facebook app
    • How to create a Page from your computer
  • Tips for creating your Page

    • Keep your name consistent
    • Choose the right Page category
    • Show off your personality
  • Improve your Page

    • Create a consistent username for your Page
    • Add a call-to-action button
    • Fill out your About section.
    • Invite friends


Create an Instagram Account

This lesson prepares you to establish your presence on Instagram and link your Facebook Page.

  • How to get started on Instagram

  • Instagram professional account features

    • Performance metrics
    • Flexible profile controls
    • Growth insights
    • Simplified messaging
  • How to set up an Instagram creator account

    • How to switch your personal profile to a creator account
    • How to switch your business account to a creator account
  • Tips to set up your profile

    • Be recognizable
    • Use a photo that represents you
    • Tell people who you are
    • Choose a relevant category
  • Connect your Facebook Page and Instagram creator account

    • How to connect your Facebook Page to your Instagram account
    • Manage inboxes
    • Create and manage ads
    • Share posts
    • Track contact information


Protect Your Account and Create a Safe Community for Your Audience

This lesson prepares you to understand Facebook and Instagram Community Standards and safely manage your online presence.

  • How to create a safe and welcoming community

  • Safety standards and guidelines

    • Facebook Community Standards
    • Instagram Community Guidelines
  • Moderate comments on your Instagram account

    • Bulk block and restrict
    • Hide words in comments
    • Pin your favorite comments
  • Manage interactions on Facebook

    • Turn on comment ranking
    • Block offensive language
    • Manage individual comments
  • Manage access to your Page

    • Page role: Admin
    • Page role: Editor
    • Page role: Moderator
    • Page role: Analyst
    • Page role: Advertiser
  • Page access in the new Pages experience

    • What people with full control of your Page can manage
    • What people with full or partial control to your Page can manage
    • What people with task access can individually manage and view


Protect Your Online Presence and Avoid Scammers and Impersonators

This lesson prepares you to secure your Facebook and Instagram accounts and report scams and impersonation.

  • Protect your Facebook and Instagram accounts

  • Secure your passwords

    • Create a strong password
    • Set up two-factor authentication
  • How to prevent impersonation on Facebook and Instagram

  • How to report an impersonator on Facebook

    • How to report a profile or Page
  • How to report an impersonator on Instagram

  • Identify and avoid scams

  • How to identify scams

    • Indicators that can signal a scam
  • How to report scams on Facebook and Instagram

    • How to report posts on Facebook
    • How to report posts on Instagram
    • How to report comments
    • How to report accounts
  • Tips to avoid scams

    • Dos and Don’ts
  • Manage harassment and abuse

  • Moderate comments

  • Limit unwanted interactions

    • Block
    • Restrict
    • Limit interactions


How to Get Verified on Facebook and Instagram

This lesson prepares you to demonstrate authenticity and understand the verification process on Facebook and Instagram.

  • What is verification?

  • Eligibility

    • Authentic
    • Complete
    • Unique
    • Notable
  • How to get verified on Facebook

    • Personal brand
    • Organization
    • Supporting statement
  • How to get verified on Instagram

    • How to apply for Instagram verification
  • More ways to demonstrate authenticity

    • Description or bio on your Page
    • Share stories
    • Encourage followers to tag you
    • Link to your Instagram account