Explore how you can use A/B tests and lift tests to measure the impact your ads have on customers and how to use metrics to develop your strategy.
![](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/538697/w550/qocno4q.jpg?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy81Mzg2OTcvdzU1MC9xb2NubzRxLmpwZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjExMTI2Mn19fV19&Signature=VqzAoeFbczUaGHCXMHOLW64JlPHjjXYKhnwzHCsLak2vx4N0XnS9-zTUHwk1vEg843ZUHpa6z~mizTa~wP0zt21cuDKT0PAYXN9n7DYZFyNzkA~s5C1MeBz5F2KolhWtCT3S2uUYOD8hF-sfzJMwh0n23NqECoDB0UERICfv6rAf4aTzMQnql7ly8N7E22uDSEC-a~luQ-xtDGz9Wj5DR-P4O8qkQZVUJG0ybEylwntWd3ei7gX~7tFOOyKPMn6t10N-LlVHGShyN~EKA5pRMfKbaBU41Q0HdGt-Hy3ld1KcM4a7rsUJZJuw7jgGO7jU6KQNFX7SA0IZ-YUZlF3yjQ__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Explore how you can use A/B tests and lift tests to measure the impact your ads have on customers and how to use metrics to develop your strategy.