在本課程,我們將帶您瞭解如何選擇適當的工具和解決方案來建立成效衡量組合,以回答關鍵業務問題。此外,我們也會帶您探索不同類型的可用成效衡量解決方案,例如廣告管理員、A/B 測試、轉換提升、品牌指標提升、行銷組合模型等等。
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