Build a holistic measurement approach
Discover how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
All Activities
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Reach Your Business Goals with Reels
This course prepares you to design and create entertaining reels on Instagram. Use Reels to help new audiences discover your business and level up your creativity.
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Data analysis and scaling: Learn how to set up and scale your app campaigns across Meta technologies
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Improve your ad creative for higher-quality leads
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
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Marketing Science
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
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Creating and editing effective Reels ads
Discover how to create effective Reels ads by adapting existing ad creative or building net new ad creative.
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Optimize for purchases with ads that click to message
Webinar learning objectives Learn how to set up and run effective campaigns using ads that click to message, optimized for purchases. This training covers key concepts and best practices for creating successful campaigns across Messenger, Instagram, and WhatsApp, so you...
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Help your customers connect to your business on WhatsApp
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
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AI for advertising: faster answers, smarter spend, stronger results
Webinar learning objectives You didn't start running ads to spend hours pulling reports, troubleshooting account issues, or second-guessing campaign performance. But that's the reality for most advertisers: too much time in campaign management, not enough on what actually grows your...
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Meta Certification - Q&A
Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Don't...
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Create for a Mobile World
Create content for a mobile world by using high-quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to people’s behavior and incorporate best practices when designing for mobile. Don't see any events here?...
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Built to grow
Build to Grow is a Meta partnership program focused on supporting top-tier businesses who want to continue on the fast-track of rapid growth.
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Elevating campaign performance with Reels trending ads, partnership ads and catalog product video
This training introduces recent updates to Meta ad offerings, including partnership ads, Reels trending ads and catalog product video. Learn what these products are for, when to use them and how to get started.
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Create templates and send messages with the WhatsApp Business Platform
Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
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Grow your business with ads that click to Messenger
This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...
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Generate leads across Meta technologies
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
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Grow your audience with leads across Meta technologies
Today, leading businesses are creating and nurturing demand using modern lead generation tools that facilitate personalized discovery and enable frictionless experiences. Are you getting the most out of your lead generation efforts? Join us for a webinar on November...
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Connect your website data for better ad performance
Website data is helpful for ad performance, and setting it up doesn't have to be complicated. This training explains what the Meta Pixel and Meta Conversions API are and why using both can help improve your results. You'll explore 3...
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Elevate your ad strategy with the WhatsApp Business Platform
In this course, you will learn how to leverage the WhatsApp Business Platform to enhance your business messaging strategy, collaborate with a Business Messaging Partner for onboarding, set up and optimize ads that click to WhatsApp campaigns, and measure the...
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WhatsApp Business Platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
