Meta Advertising Standards
In this course, you'll learn about the Meta Advertising Standards.
In this course, you'll learn about the Meta Advertising Standards.
This lesson teaches you the foundations of advertising on Facebook and Instagram.
This course helps prepare you to verify proper implementation of the Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues.
Use Meta Foresight resources to transform data into meaningful insights that you can use to inform your ad strategy.
This course teaches you how to bring your business online to connect with people.
This training helps you troubleshoot a catalog for Advantage+ catalog ads so you can diagnose and address issues that may occur. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
Learn how to use performance metrics in Monetization Manager and how bidding metrics influence performance.
Learn how to set controls for delivery, optimization, budget, reach and frequency with reservation ad delivery.
Learn how to select the right Conversions API integration option and implementation approach for an advertiser.
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
Learn how to use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to generate helpful insights about your ads.
Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...
In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...
You'll discover how different bid strategies can help achieve different business goals. You'll also learn how to choose the right bid strategy for your campaigns.
Use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to understand the impact your ads have on business goals.
Learn how to use the Pixel in conjunction with the Conversions API to track events and help maximize ad performance.
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
Learn how winning ads are determined in the ad auction, and how you can optimize the total value of your ad.