Meta Blueprint : Learn new skills to build your brand or business

Get started with Meta Ads Manager

Learn how to use Meta ads to establish an online presence, engage with an audience and grow a business.

Path
Rating 4.8

Implementing buying types and optimizing delivery

Learn how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.

Path
Duration 32m
Rating 4.7
Intermediate
Credential

Practice Test - Business Marketing Strategy

Path

Introduction to measurement methodologies

This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).

Path
Duration 30m
Rating 5.0
Advanced
Credential

WhatsApp Business Platform for Effective Business Messaging

This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...

Event

Technical implementation of the Meta Pixel

Rating 5.0

Reach your business goals with Reels ads

Learn how to use Reels ads to improve campaign performance. Explore placement strategies, creative best practices, optimization tools and partner collaborations.

Path
Duration 15m
Rating 4.8
Intermediate
Credential

How to automate paid messages at scale

Explore message template categories, creation tools, quality management and scaling strategies for paid messaging on WhatsApp.

Path
Duration 55m
Intermediate
Credential

Retail Proficiency Learning Path

This custom learning path is designed to help companies from the retail industry learn the fundamentals of advertising on Meta technologies.

Path
Beginner
Credential

Reach more people on Instagram

Use the Instagram app to connect with your audience and reach more customers.

Path
Duration 25m
Rating 4.7
Beginner
Credential

Optimize Meta Conversions API

Webinar learning objectives This training explores ways to optimize a Conversions API configuration and improve ad performance by applying practical strategies for setup and ongoing maintenance. Learn about event matching, event coverage, event quality, event deduplication and data freshness, and...

Event
Rating 4.6

PROFESSIONAL · 510-101 Meta Certified Advanced Marketing Developer

The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...

Collection
Rating 5.0

Grow your audience with Advantage+ app campaigns

This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...

Video
Rating 4.5

Reach your customers with ads that click to WhatsApp

Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.

Path
Duration 15m
Rating 5.0
Beginner

Meta New Starter Onboarding (Basic) - Day 1

Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...

Event

Set up the Meta Pixel and Meta Conversions API for ad campaigns

Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.

Path
Duration 10m
Rating 4.9
Beginner
Credential

Cross-Border Trade

Rating 4.0

Configure and Troubleshoot the Conversions API Gateway – Advertising API Developer

The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...

Duration 29m
Rating 4.0

Measure channel impact with Meta Conversion Lift

Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel lift matters, the...

Video

Signals and Performance

Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...