Get Certified as digital marketing associate
Prove your marketing skills and get Meta Certified.
Prove your marketing skills and get Meta Certified.
Advanced matching for the web enables advertisers to match Facebook users to pixel events, in cases where the pixel alone cannot perform the matching. Complete this course to learn about options, setup, troubleshooting and more.
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
March is Women’s History Month and Elevate has been celebrating and elevating the stories of women who have created communities that advance, connect, and support Black and Hispanic & Latinx women. This Elevate Live will welcome Aleisbel Vázquez, founder...
Welcome to Live Creator Camp! Meta employees and creators have teamed up to bring you Live Creator Camp! A series where Facebook Live creators share the best tips and tricks they've learned on their path to success and Meta employees...
This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram.
Ensure brand safety by using advertiser controls, such as block lists, filters, placements, allow lists and topic exclusions.
Learn how to use app events to improve the efficiency and impact of ad campaigns.
Learn the value of the Pixel and the Conversions API and how to install them on a business website.
Understand how your audience interacts with your content across Facebook and Instagram.
This lesson prepares you to design an A/B, Conversion and Brand Lift test.
Learn how to diagnose issues and troubleshoot advanced matching for websites using Meta Pixel Helper and Events Manager.
This lesson teaches you to use the WhatsApp Business app to create an ad that clicks to WhatsApp so customers can directly start a conversation with you.