Meta Blueprint : Learn new skills to build your brand or business

Reach your customers with ads that click to WhatsApp

Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.

Path
Duration 15m
Rating 5.0
Beginner

Meta New Starter Onboarding (Basic) - Day 1

Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...

Event

Set up the Meta Pixel and Meta Conversions API for ad campaigns

Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.

Path
Duration 10m
Rating 4.9
Beginner
Credential

Cross-Border Trade

Rating 4.0

Configure and Troubleshoot the Conversions API Gateway – Advertising API Developer

The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...

Duration 29m
Rating 4.0

Measure channel impact with Meta Conversion Lift

Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel lift matters, the...

Video

Signals and Performance

Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...

Event

Getting started with Meta Ads Manager

Learn about the ad creation process and how to create reports in Meta Ads Manager.

Path
Duration 13m
Rating 4.7
Beginner

Improve your ad creative for higher-quality leads

Video
Rating 5.0

Turn your content into ads with Meta

Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.

Path
Duration 15m
Beginner

Catalog product video to enhance your Advantage+ catalog ads

This course covers the benefits of using catalog product video and how to run ads that use product video.

Path
Rating 5.0
Intermediate
Credential

Analyzing campaign reporting results and measurement strategies

Explore how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.

Path
Duration 15m
Rating 4.7
Intermediate
Credential

Use Meta Business Agent to help grow your business

Learn how Meta Business Agent on Messenger and WhatsApp can help capture leads, increase sales and support customers around the clock.

Path
Duration 10m
Intermediate
Credential

Prove It, Then Scale It: Measuring Your Holiday Ad Performance

This training explains how to incorporate Reels ads into business-as-usual strategies through Meta Ads Manager, discover optimization tools to adapt your creatives for Reels, and explore how creative partnerships can support Reels ad creation and production.

Event

Reels & Partnership Ads: Ask the Experts

Join our Measurement and Creative specialists for a live 45-minute session where you can ask your questions and get practical guidance in real time — plus insights on what's driving strong Reels performance and how to set up Partnership Ads...

Event

Integrating data sources into your campaign strategy

Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.