How to establish a Page following
This lesson will show the benefits of sharing on a Facebook Page with posts, groups an other Facebook features.
This lesson will show the benefits of sharing on a Facebook Page with posts, groups an other Facebook features.
This lesson explains how to interpret, customize and share reports with Meta Ads Reporting in Meta Ads Manager.
This lesson prepares you to use creative strategies, features and tools to create engaging Instagram feed posts.
Learn how to send a test message with Messenger.
Learn how to use Meta Foresight resources to inform your strategy and solve business challenges.
Use Meta Foresight resources to transform data into meaningful insights that you can use to inform your ad strategy.
Apply best practices for using brand safety controls, and recognize the impact of GDPR and other consumer protection laws.
This lesson explores the best practices to optimize your targeting parameters.
Learn how to use advanced matching for websites to optimize ad campaigns and protect user privacy.
Learn how to use data from the Meta Pixel, Conversions API and Facebook SDK to better understand your customers.
This lesson explains how data sources, such as the Meta Pixel or the Facebook SDK, can help create custom audiences.
Learn how to use standard and custom events with the Meta Pixel to better understand the actions people take on your website.
Use Meta Foresight to better understand your audience, explore your industries and enhance your ad planning and buying.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Learn how to design ad creative for each stage of the marketing funnel.
Learn how to set up the Conversions API Gateway, verify that the events are received and troubleshoot common issues.
Prepare to implement and verify offline conversions.
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...
Learn how to write a creative brief with focused and achievable objectives and a well-defined audience.
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...