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  • Brand Safety Across the Facebook Family of Apps and Services

    This course provides an overview of how our Facebook Community Standards, Instagram Community Guidelines, Partner Monetization Policies, enforcement policies and advertiser tools can help brands feel safe when advertising across the Facebook family of apps and services.

    • Duration 10m
    • 4.5
    • Beginner
  • Bring Your Business to Life with Stories

    Stories on Instagram, Facebook, Messenger and WhatsApp (Status) give you an immersive, full-screen vertical format to bring your business to life through photos, videos, text and effects. This fast-growing format is a great place for brands to connect with their...

    • Duration 25m
    • 4.7
    • Beginner
  • Building Brand Awareness with Ads

    Increase awareness for your brand by reaching people who are more likely to be interested in it. Examine how to use the Brand awareness objective to get more people to remember your ads. Use this lesson to: Identify how to create...

    • Duration 15m
    • 4.6
    • Beginner
  • Build Out Your Messenger Experience

    In this course, we'll cover how to build customer relationships through conversation, identify the business problem that the Messenger experience will solve, and the basics of creating and deploying a Messenger experience for your business.

    • Duration 15m
    • 4.0
    • Intermediate
  • Build Your Brand with In-stream Video Ads

    In-stream video enables advertisers to reach their audience with more complex messages. Use this lesson to learn: The definition and benefits of in-stream video. Which ad objectives and placements are eligible. How to control where your in-stream video ads will run....

    • Duration 15m
    • 4.7
    • Beginner
  • Business Manager

    Business Manager helps businesses and agencies manage their Facebook Pages, ad accounts and apps in one place. Use this lesson to: Get a basic understanding of Business Manager and how to use it. Understand the different account roles.

    • Duration 15m
    • 4.5
    • Advanced
  • Business Manager: Billing, Payments and Tax Information

    This course is intended for people who use Business Manager to manage their ad account(s). Through a series of lessons, you'll learn how to view and manage your billing, payments and tax information.

    • Duration 10m
    • 4.8
    • Intermediate
  • Closing the Deal with Conversions

    Conversions is one of the most powerful ad objectives for driving business results. Learn how to use the variety of tools in the Conversions objective to drive people to take a valuable action, whether it's a purchase, playing a game,...

    • Duration 15m
    • 4.7
    • Beginner
  • Connect and Engage With Your Audience Using Facebook Live

    Facebook Live lets you broadcast to the world in real time from your mobile devices. Use this lesson to: Learn what types of content you can share on Live. Start your own broadcast, whether it's through your Facebook mobile app or...

    • Duration 15m
    • 4.7
    • Beginner
  • Create Ads That Grab Attention

    In this lesson, we'll walk through some ways that businesses are using different Facebook and Instagram ad formats.

    • Duration 3m
    • 4.5
    • Beginner
  • Create a Job Post

    In this lesson, we'll talk through how to create an effective job post, best practices in doing so and the job posting policies you need to adhere to. We'll also look at where your jobs are posted for jobseekers to...

    • Duration 4m
    • Beginner
  • Create and Install the Facebook Pixel

    In this lesson, we'll walk through how to create a new Pixel. We'll also look at the different installation methods available to you.

    • Duration 4m
    • 3.3
    • Beginner
  • Create an Instagram Business Profile

    Businesses can create a free Instagram business profile to showcase themselves on Instagram and get access to additional business tools. Learn how to sign up for a free business profile or convert your existing Instagram profile into a business profile,...

    • Duration 5m
    • 4.8
    • Beginner
  • Create a Split Test

    In this lesson we'll walk through how to set up a new split test, and add one to an active campaign.

    • Duration 4m
    • Beginner
  • Create Facebook Ads

    Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This lesson teaches you to create, publish, and purchase ads on the Facebook family of apps and services. Learn how...

    • Duration 15m
    • 4.7
    • Beginner
  • Create New Content from Scratch

    In this lesson, we'll take you through some methods other businesses have used to create engaging content from scratch.

    • Duration 2m
    • 5.0
    • Intermediate
  • Create Simple, Cost-Effective Ads that Grab Attention

    Facebook and Instagram’s advertising platforms and products allow advertisers to be creative with their ad content so they can drive business results. Through this course, we'll look at how businesses have used different forms of creative to meet their business...

    • Duration 16m
    • 4.7
    • Beginner
  • Create Stories

    Use this lesson to:  Understand how people use stories. Identify how stories can help you build your brand. Create a story for your business.

    • Duration 6m
    • 5.0
    • Beginner
  • Creating a Facebook Page

    Creating a Facebook Page is easier than you think. This course can help you understand how to start connecting with others through building an audience and posting. Use this lesson to: Learn how to create a Facebook Page. See the different...

    • Duration 15m
    • 4.6
    • Beginner