All Activities
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Using Facebook Ads to Drive Subscriptions
Using five levers (Objective, Targeting, Bidding, Optimization and Format) to engage existing and new audiences in order to drive subscribers.
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Planning for your campaign audience
Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.
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Support initial adoption of WhatsApp for Business
Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.
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Supercharge your ads with catalog product video
Learn how to add video to your product catalog and enable personalized media delivery in Advantage+ catalog ads. This training walks you through why video matters for catalog performance, what Catalog Product Video is and how to create or source...
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Data analysis and scaling: Learn how to set up and scale your app campaigns across Meta technologies
Webinar learning objectives Build confidence in your app measurement and attribution strategy across iOS and Android. This training is designed for experienced advertisers who want to deepen their understanding of measurement frameworks, improve attribution accuracy and use data-driven strategies to...
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Exploring best practices for ad creative
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Creative Strategy
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
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Connect with customers using Messenger
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
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Determining the best buying type and bid strategy
Explore the available buying types and bid strategies for your campaigns.
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Improve your marketing strategy with marketing mix models
Discover the key characteristics of marketing mix models and learn how these models work.
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Use App Events to Reach, Optimize and Measure
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't...
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Ask the Experts Session: Creative Diversification, Andromeda & The Auction
In this training, Meta's Creative Shop and Marketing Science teams will provide high-level platform knowledge and help answer your questions on how creative diversity, Meta's ad retrieval system, and auction dynamics work together to drive performance. What to Expect:Direct access...
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Prepare for expansion
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
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Drive performance and generate leads with Meta
As people explore more channels, combining a variety of digital and physical touchpoints, and gain more control over the information they choose to share, the strategies you’ve used to reach your target audiences may need to be updated to deliver...
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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Meta Certification Prep Live Training | Media Planning and Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
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Generate insights to make decisions based on data
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
