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  • How We Keep Our Community Safe

    This lesson explores how our Community Standards, Instagram Community Guidelines, Partner Monetization Policies and enforcement policies help to protect our community and keep brands safe.

    • Duration 5m
    • Rating 4.5
    • Beginner
  • Immersive Storytelling With Facebook 360

    Facebook 360 enables captivating and immersive storytelling. Use this lesson to: Learn how to use 360 photos and videos to share stories, places and experiences. Understand how Facebook 360 is different from Virtual Reality (VR). Look at...

    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Insights about your audience

    Get to know your audience more and learn about the insights you can find in the tool.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Insights on Stories

    This lesson shows you how to find insights for organic stories and ads in stories on Instagram and Facebook.

    • Duration 3m
    • Rating 5.0
    • Beginner
  • Instagram Ad Formats

    Instagram now offers several ad types you can use to help achieve your business objectives. Use this lesson to: Learn about each available ad type. Look at examples and case studies. Understand how to effectively use marquee campaigns for different...

    • Duration 15m
    • Rating 4.3
    • Intermediate
    • Award
  • Instagram Ads: Find Your Audience

    In this lesson, we'll show you how to focus your ads and locate other Blueprint courses for more information.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Instagram Buying Objectives

    Instagram offers a wide range of formats and objectives. Use this lesson to: Understand how to achieve your business goals with the available Instagram ad formats. Know how to use the supported ad objectives to run Instagram ads.

    • Duration 15m
    • Rating 4.5
    • Intermediate
    • Award
  • Instagram for Business

    People come to Instagram to be inspired and discover things they care about, including content from businesses. Explore how using Instagram can help you grow your business and understand what tools we offer and where to find them.For people who are...

    • Path
    • Duration 25m
    • Rating 4.7
    • Beginner
    • Award
  • Interpret Conversion Lift Results

    To get the most out of Conversion Lift, it's important to be able to identify the outputs of a test and interpret results. In this lesson, advertisers can learn how to interpret results to prove or disprove their hypothesis.

    • Duration 10m
    • Intermediate
  • Interpret Your Split Test Results

    In this lesson we'll go through how to interpret the results of your split test so you can use the information to optimize future campaigns.

    • Duration 3m
    • Rating 4.7
    • Beginner
  • Introduction to Ad Billing and Payments

    This introductory course on billing and payments is intended for people new to advertising on Facebook's family of apps and services. Through a series of lessons, you'll learn how to add a campaign budget, use tools to control your ad...

    • Path
    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Introduction to Audience Network

    In this lesson we'll take a high-level look at Audience Network's functions and ad formats available to you.

    • Duration 4m
    • Rating 4.9
    • Beginner
  • Introduction to Content Monetization

    This lesson introduces you to what you need to know to monetize your content across the Facebook family of apps and services.

    • Duration 5m
    • Rating 4.5
    • Beginner
  • Introduction to Conversion Lift

    This lesson teaches advertisers how to use Conversion Lift for understanding incremental impact. They learn how Conversion Lift can help them validate a test hypothesis, understand return on ad spend, and inform large-scale decisions.

    • Duration 5m
    • Intermediate
  • Introduction to Facebook

    In this lesson we'll take a high-level look at Facebook and what it offers you both personally and for your business.

    • Duration 3m
    • Rating 4.9
    • Beginner
  • Introduction to Facebook Pages

    A Facebook Page can help you connect and communicate with customers — anytime, anywhere. Use this lesson to: Understand the importance of your business's presence on Facebook, especially on mobile. Learn how to post content that engages your cust...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Introduction to Instagram

    In this lesson we'll take a high-level look at Instagram and what it offers you both personally and for your business.

    • Duration 4m
    • Rating 4.7
    • Beginner
  • Introduction to Instagram

    Instagram is successfully building communities through beautiful, visual experiences. Use this lesson to: Learn what Instagram is and what makes its community unique. Install and get started on Instagram. Know how to create a presence on Instagram.

    • Duration 15m
    • Rating 4.4
    • Beginner
    • Award
  • Introduction to Instagram for Businesses

    Instagram is a visual platform where people come to get inspired and discover things they care about. Learn about the tools that Instagram provides to help businesses reach more people and grow. Get best practices from other local businesses to...

    • Duration 5m
    • Rating 4.5
    • Beginner
  • Introduction to Jobs on Facebook

    In this lesson, we will provide an overview of the Jobs tool on Facebook. We'll go through what it is, how it works and the benefits associated with using it.

    • Duration 3m
    • Rating 4.3
    • Beginner