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  • Offers: Attract, Convert, and Reward Customers

    Use this lesson to learn: How offers work What information you can include in your offers. Best practices for creating appealing offers. How to create an offer from your business Page and then boost it. How to reach more people by...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Optimize Creative for Mobile: Advanced

    Through this course, we'll take a deeper look into some best practices around using creative and walk through the creative hub.

    • Path
    • Duration 13m
    • Rating 5.0
    • Advanced
    • Award
  • Optimize Creative for Mobile: Intermediate

    Through this learning path, we'll look through some examples of how businesses are using different forms of creative to achieve their goals. We'll also discuss some best practices for editing your ad's images and videos.

    • Path
    • Duration 9m
    • Rating 4.8
    • Intermediate
    • Award
  • Optimize Your Promotions

    Use this lesson to: Define what optimization looks like for your business. Determine which metrics to analyze to meet your business goal. Use different optimization strategies to achieve your promotion's goals.

    • Duration 5m
    • Rating 4.7
    • Beginner
  • Plan a Successful Ads

    Through this lesson, we'll help you identify which objective fits best for your ads, and list some key factors when it comes to your ad's design.

    • Duration 4m
    • Rating 4.5
    • Beginner
  • Plan Reach and Frequency Campaigns with Campaign Planner

    Campaign Planner can help you create, compare and share media plans for reach and frequency ad campaigns across the Facebook family of apps and services. Use this lesson to: Learn the capabilities of Campaign Planner. Get started with Campaign Planner.

    • Duration 15m
    • Rating 4.3
    • Intermediate
    • Award
  • PockeTVC

    PockeTVC is a program developed by Facebook's Creative Shop, designed to help you move your messages up front and communicate them effectively in the mobile environment.

    • Duration 2m
    • Rating 5.0
    • Advanced
  • Promote Your Business From Your Facebook Page

    In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.

    • Path
    • Duration 50m
    • Rating 4.8
    • Beginner
    • Award
  • Promote Your Business Locally

    Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Promote Your Call to Action Button

    Use this lesson to learn: How to add and edit a Call to Action Button to your Page. How to create an ad to promote your Call to Action Button. How to choose the right creative, targeting and budget and schedule...

    • Duration 5m
    • Rating 4.9
    • Beginner
  • Promote Your Page

    Use this lesson to learn: How to create a promotion to drive traffic to your Facebook Page. How to choose the right creative, targeting and budget and schedule for your promotion.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Promote Your Website

    Use this lesson to learn: How to make a promotion from your Page to drive traffic to your website. How to choose the right creative, targeting and budget and schedule for your promotion.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Protect Content with Rights Manager

    Help fight piracy and copyright infringement on Facebook by applying for Rights Manager. Once approved, Page administrators can streamline monitoring and management of their video and associated audio content on Facebook. Tap into the API to access adv...

    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Protect Your Facebook Account

    Use this lesson to: -Protect your password on Facebook. -Use strong passwords. -Manage your security settings. -Set up two-factor authentication. -Use Facebook privacy and security tools.

    • Duration 7m
    • Rating 4.8
    • Beginner
  • Reach and Frequency Buying on Facebook

    Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads.

    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Reach Your Audience on Facebook Platforms

    Our audience selection tools let you show ads to the people who are exactly right for your business. Learn about the capabilities and limitations of targeting on our platform to develop a creative strategy that meets your business needs.

    • Path
    • Duration 20m
    • Beginner
    • Award