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  • Targeting: Custom Audiences

    Create custom audiences from customers or followers you already have a connection with. Use this lesson to: Identify how and when to use Custom Audiences. Recognize the Custom Audience information security process. Learn the best practices for the Custom Audience tool...

    • Duration 15m
    • 4.7
    • Beginner
  • Targeting: Lookalike Audiences

    Lookalike audiences help deliver ads to people who share similar likes, interests or characteristics as your current audience. Use this lesson to: Understand what Lookalike audiences are and when to use them. Learn how to create Lookalike audiences in Ads Manager....

    • Duration 15m
    • 4.4
    • Beginner
  • The Importance of Responsiveness

    This lesson is the third in a series showing you ways to respond to your messages. The other lessons in this series will explore the importance of messaging and how Messenger can help your business, dive deeper into ensuring you can receive...

    • Duration 6m
    • 4.9
    • Beginner
  • Turn Shoppers Into Buyers With Dynamic Ads

    Dynamic ads help you create personalized, automatically generated ads based on the products people have viewed on your website or app. Use this lesson to learn about: The benefits of dynamic ads and best practices for converting shoppers into buyers. The...

    • Duration 15m
    • 4.6
    • Intermediate
  • TV Buyer Learning Path

    This learning path is focused on TV buyers who are interested in learning about the basics of buying advertising on Facebook: foundation, advertising objectives, Facebook's TRP planning and buying solution, basic targeting, reporting, and insights.

    • Duration 2.3h
    • 5.0
  • Understanding Campaign Performance with Ads Manager

    Facebook Ads Manager gives you a complete view of your ad performance across the Facebook, family of ads and services. Use this lesson to: Find the metrics your need and understand and share your results. See how to create customized reports....

    • Duration 15m
    • 4.5
    • Beginner
  • Understanding Multi-Touch Attribution

    Understand what's really driving sales, by considering each step of the consumer journey. Use this lesson to: Understand the key concepts underlying multi-touch attribution (MTA). Learn to measure and analyze the entire path to conversion.

    • Duration 30m
    • 4.3
    • Intermediate
  • Use Facebook Groups to Engage Your Audience

    With Facebook Groups you can create a space to build and nurture community around similar interests, topics and stories. Through this course, we'll walk through the main functions of Groups, how to create them and manage them.

    • Duration 13m
    • 5.0
    • Beginner
  • Video Ads: Buying and Tradeoffs

    Examine the trade-offs between video-ad buying options so you can run strategic video campaigns that match your business goals. Use this lesson to: Determine which campaign objective aligns with your primary business goal. Choose the billing option that best suits your...

    • Duration 15m
    • 4.7
    • Intermediate
  • Video Views Objective

    Facebook combines the power of video with mobile engagement and fine-grained targeting capabilities. In this lesson, you’ll learn how to create video and slideshow ads to showcase your products and brand. Use this lesson to learn: When and how to use...

    • Duration 15m
    • 4.6
    • Beginner
  • Why Use Messenger For Your Business

    This lesson is the first in a series showing you the importance of messaging and how Messenger can help your business. The other lessons in this series will dive deeper into ensuring you can receive messages on your business Page, explore tools...

    • Duration 5m
    • 4.6
    • Beginner
  • Winning With Video on Mobile

    Mobile video consumption is increasing around the world. It's a fantastic opportunity to tell your story to highly targeted, engaged audiences in a personalized way. Use this lesson to: Analyze mobile video trends. See our four mobile video creative recommendations....

    • Duration 15m
    • 4.6
    • Beginner
  • Your Learning Journey Starts Here

    Want to grow your business but don’t know where to start? Facebook Blueprint provides free, self-paced courses (online & video) that help you master the tools and create effective marketing on Facebook and Instagram. From Creating a Facebook Page to...