Stronger Connections with Conversions API
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.
Spotlight Live!
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Find high-quality leads this spring
Last year, Meta saw 18.9% growth for lead ad submissions during the 2nd quarter*. Register for our free webinar to learn how our improved features can help you get better quality leads this spring. *Source: Year-over-year analysis of over 500M...
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Measure your offline events with Meta Conversions API
This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...
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Optimize and Troubleshoot the Meta Pixel
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
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Maximize performance with Advantage+ shopping campaigns
In this three-part session, you’ll learn to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ shopping campaigns before walking through campaign...
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Optimize your campaign with Meta Advantage
In this training, you will learn how the AI tools within Meta Advantage can be used to improve campaign performance. This training provides an overview and use case for each tool, so you can determine which tools would be best...
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Reach your business goals with Reels ads
In this course, you will learn how to use Facebook Reels and Instagram Reels to create short, entertaining videos that help people discover your brand. You will also learn how to create ads for Reels ads and how to incorporate...
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Introduction to Measurement Methodologies: From Business Goals to KPIs
In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and...
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Grow your audience with Advantage+ app campaigns
This course is designed to help you implement Advantage+ app campaigns to help you reach your business goals. It covers the benefits of Advantage+ app campaigns, how to set up a campaign in Meta Ads Manager and how to manage...
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Create engaging Reels ads to grow your business
With 200 billion Reels plays per day across Facebook and Instagram* it’s a given that Reels ads should be an integral part of any great ad strategy. But creating effective and engaging Reels content doesn’t have to be intimidating. In...
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Use App Events to Target, Optimize and Measure
This training helps advertisers understand the business value of app event solutions. Learners will be able to identify the right solution for their business needs and outline the implementation process. Don't see any events here? Be sure to log into...
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Build a Business Presence on Social Media
This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram.
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Ad agencies and Conversions API
Create effective ads for clients with more reliable measurement through the Conversions API. Here’s what we’ll cover during the webinar: - The power of using the Conversions API and Meta pixel together.- Conversions API setup options, including a solution just...
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Maximize your campaign results with Performance 5
In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...
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Generate high-quality leads with Meta technologies
This course explores how you can attract quality leads using lead generation tools. In part one, we’ll offer a high level overview of Meta lead generation tools. In part two, we’ll cover those tools in more depth per channel, forms,...
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Troubleshoot catalog for Advantage+ catalog ads
This training helps you troubleshoot a catalog for Advantage+ catalog ads so you can diagnose and address issues that may occur. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
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Configure and troubleshoot the Conversions API Gateway
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
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Adapt to the Evolving Ads Ecosystem
People prefer personalized ad experiences, however they also have greater expectations for data control and transparency. This training helps you to understand how the ads ecosystem is changing, how this might impact your current advertising practices and how to...
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Succeed with Meta technologies during mega sale events
Every year, shoppers look forward to mega sale events that occur on major holidays and events across the globe. This course helps advertising professionals discover how they can reach people across Meta technologies and increase sales during these shopping seasons....
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Shorten the Path from Discovery to Purchase
In this day and age, consumers expect to get exactly what they want, exactly when they want it. To meet this expectation, brands need to build full funnel experiences that anticipate people’s needs. In this training, you’ll learn how...
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Facebook’s Business Tools for Offline Conversions
Learn about Facebook’s business tools for offline conversions. Specifically, you’ll learn how to bridge the measurement gap between your online and offline conversions, how to build offline audiences and creative best practices in using the Store Traffic Objective. Don't see...
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Creative Strategy Bundle
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics: Create for a Mobile World, Good Brief to Great Creative, and Measure Creative Impact
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Understanding and Implementing the Facebook Pixel
Learn how implementing the Facebook pixel can help you measure and drive business outcomes. In this session you’ll be using a real website to practice implementing the pixel without the help of a developer. Additionally, you’ll be implementing standard...
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Facebook Advertising Policies
In this course we will learn about Facebook advertising policies and their purpose. We also explain our review process and the common reasons why ads may be rejected. This includes an explanation of the differences between restricted and prohibited content,...
