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Media Planning

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12 results returned
  • Facebook Advertising Policies

    In this course we will learn about Facebook advertising policies and their purpose. We also explain our review process and the common reasons why ads may be rejected. This includes an explanation of the differences between restricted and prohibited content,...

    • Event
    • Rating 5.0
  • Upgrade your advertising with Advantage+ catalog ads

    Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...

    • Event
    • Rating 5.0
  • Automate four aspects of your campaign setup to improve results

    It’s no secret that today’s advertising landscape contains a myriad of ever-changing data points for media teams to consider. Machine learning can help alleviate this time-consuming calculus and allow every dollar to flow to the most valuable impression, a condition...

    • Event
    • Rating 5.0
  • Facebook’s Business Tools for Offline Conversions

    Learn about Facebook’s business tools for offline conversions. Specifically, you’ll learn how to bridge the measurement gap between your online and offline conversions, how to build offline audiences and creative best practices in using the Store Traffic Objective. Don't see...

    • Event
    • Rating 5.0
  • Building Your Brand Video Strategy

    Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...

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  • Messenger: Connect and Communicate with Customers

    Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers. Don't...

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  • Understanding and Implementing the Facebook Pixel

    Learn how implementing the Facebook pixel can help you measure and drive business outcomes. In this session you’ll be using a real website to practice implementing the pixel without the help of a developer. Additionally, you’ll be implementing standard...

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  • Cross-Border Business

    This training shows how to use cross-border solutions to help businesses identify potential foreign markets for expansion and localize advertising efforts at scale. It also provides guidance on how to establish a seamless buying experience, optimize a creative strategy for...

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  • Get started with catalogs on Facebook and Instagram

    The catalog tool provides solutions that help businesses sell products online by creating meaningful connections between customers and their product inventory. Catalogs help businesses find high-intent shoppers, optimize targeting and use multiple events to define targets. This virtual training workshop...

    • Event
    • Rating 5.0
  • Succeed with Meta technologies during mega sale events

    Every year, shoppers look forward to mega sale events that occur on major holidays and events across the globe. This course helps advertising professionals discover how they can reach people across Meta technologies and increase sales during these shopping seasons....

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  • Stronger Performance with the Conversions API

    This lesson covers how the Conversions API helps advertisers establish a more reliable data connection that leads to improved marketing campaign performance. Participants will explore the considerations for determining which integration option meets their needs and learn best practices for...

    • Event
    • Rating 5.0