Determining the best buying type and bid strategy
Explore the available buying types and bid strategies to use for your campaigns.
Get started with advertising
Build lasting connections with customers with ads on Facebook, Messenger, Instagram and WhatsApp.
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Privacy and data protection across Meta technologies
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Collaborative Ads
Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.
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Set up and use the Meta Pixel and Meta Conversions API for website campaigns
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
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Ad formats and placements
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.
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Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
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Maximize performance with Advantage+ sales campaigns
Learn how to leverage Advantage+ sales campaigns to improve ad performance, increase efficiency and achieve greater scale.
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Business management tools and ads resources
Learn about Meta's business management tools and resources to navigate advertising solutions and strengthen your business strategy.
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Exploring best practices for ad creative
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
