Privacy and data in digital advertising
Learn more about data usage and collection in the ads ecosystem.
Build lasting connections with customers with ads on Facebook, Messenger, Instagram and WhatsApp.
Learn more about data usage and collection in the ads ecosystem.
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
Learn how to use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to generate helpful insights about your ads.
This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
This course teaches you how to learn from your online audience by the way they interact with your content.
Learn how using different ad formats and placements can help you reach a broader audience and create brand awareness.
This course teaches you the importance of developing a brand for your business.
This course teaches you how to bring your business online to connect with people.
Examine how to design creative for each stage of the marketing funnel so it can connect with audiences in an authentic way.
Discover how to use Advantage+ shopping campaigns to increase efficiency and achieve better performance.