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Learn new skills to build your brand or business
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1641 results returned

  • Auction buying type

    Learn how winning ads are determined in the ad auction, and how you can optimize the total value of your ad.

    • Duration 5m
    • Rating 5.0
    • Beginner

  • Set up the Messenger API

    Discover how to create an app on Meta for Developers, set up API access, send a test message and configure Webhooks.

    • Path
    • Duration 25m
    • Rating 4.0
    • Advanced
    • Credential

  • Knowledge Check

    Take this quiz to assess your knowledge on how to establish your digital presence.

    • Duration 5m
    • Rating 4.7
    • Beginner

  • Buying types

    Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Credential

  • Optimize Conversions API

    To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize the configuration of the Conversions API...

    • Event
    • Rating 5.0

  • How to establish a Page following

    This lesson will show the benefits of sharing on a Facebook Page with posts, groups an other Facebook features.

    • Duration 5m
    • Rating 4.6
    • Beginner

  • Introduction to the Conversions API

    Learn the importance of the Conversions API, how it works and how it helps prevent the loss of customer information.

    • Duration 10m
    • Rating 5.0
    • Intermediate

  • Meta Ads Manager

    In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.

    • Path
    • Duration 20m
    • Rating 4.7
    • Intermediate
    • Credential

  • Establish a Facebook Page following

    Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Credential

  • Measure your offline events with Meta Conversions API

    This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...

    • Event

  • Create new ad accounts

    In this lesson, we examine how to set up and manage ad accounts in Business Manager.

    • Duration 6m
    • Rating 4.5
    • Intermediate

  • Get Discovered with Instagram Reels

    This lesson prepares you to recognize what Instagram Reels is and use it to connect with audiences, entertain and get discovered by new people.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner