Exploring best practices for ad creative
Learn how to optimize ad placements, formats and creative across Meta technologies using Ads Manager.
All Activities
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Grow your audience with leads across Meta technologies
Today, leading businesses are creating and nurturing demand using modern lead generation tools that facilitate personalized discovery and enable frictionless experiences. Are you getting the most out of your lead generation efforts? Join us for a webinar on November...
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Selecting campaign objectives and conversion settings
Learn how to select the best campaign objective and conversion settings in Ads Manager for your business goals.
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Grow your business with ads that click to Messenger
This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...
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From business goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
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Creators Unlocked: Partnership Ads and Creative Best Practices
This training session is designed to equip Publicis agency partners and Creators with the knowledge needed to drive successful Creator Partnerships Ads campaigns. Don't see any events here? Be sure to log into Blueprint to access a variety of events...
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Beyond Brick-and-Mortar: Open Your Shop on Instagram
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...
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Using Facebook Ads to Drive Subscriptions
Using five levers (Objective, Targeting, Bidding, Optimization and Format) to engage existing and new audiences in order to drive subscribers.
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Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
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Creative brief development
Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
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Designing A/B tests, conversion lift tests and brand lift tests
In this course, you will learn how to design A/B tests, conversion lift tests and brand lift tests to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
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Drive performance and generate leads with Meta
As people explore more channels, combining a variety of digital and physical touchpoints, and gain more control over the information they choose to share, the strategies you’ve used to reach your target audiences may need to be updated to deliver...
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Build an online presence with a Facebook Page
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
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Monetize your app with Meta Audience Network
Learn to use Audience Network to maximize revenue through bidding.
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Getting started with your first ad on Meta technologies
The purpose of this webinar is to help new advertisers understand what happens after their first ad goes live. Content covers how the learning phase works, how to read results, tips for the next campaign, common mistakes to avoid and...
