Communicate With Customers on WhatsApp
This course provides an overview of how to bring a business online with the WhatsApp Business app.
This course provides an overview of how to bring a business online with the WhatsApp Business app.
Learn about how to determine the best buying type for your business goals and campaign needs.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Explore scenarios, guidance and best practices for testing and measuring performance of Advantage+ shopping campaigns.
This course helps you determine which metrics align to your business goals and which metrics work across channels.
With 200 billion Reels plays per day across Facebook and Instagram* it’s a given that Reels ads should be an integral part of any great ad strategy. But creating effective and engaging Reels content doesn’t have to be intimidating. In...
Learn about Meta campaign best practices that optimize the machine learning phase and improve ad performance.
In this lesson, we look at settings, permissions, and brand safety controls in Business Manager.
This lesson prepares you to describe how A/B test are conducted.
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
In this lesson, you will analyze campaign performance data and market research data sources.
Learn how to use data from the Conversions API to inform your ad targeting, optimization and measurement.
Learn how to use standard and custom events with the Meta Pixel to better understand the actions people take on your website.
This lesson will show how to increase engagement and grow a community with various Facebook tools.
Learn how to use the Meta Pixel, Conversions API and Facebook SDK to deliver relevant ads while protecting customer privacy.
In this lesson, you’ll learn how to set up Advantage+ catalog ad campaigns..
This lesson teaches you different ways to build relationships with customers.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
This lesson will show how to increase engagement and grow a community with posts.
In this lesson you’ll learn how to choose a variable for your A/B test and create A/B tests