Determine your advertising goals on Facebook and Instagram
This lesson teaches you the foundations of advertising on Facebook and Instagram.
This lesson teaches you the foundations of advertising on Facebook and Instagram.
Learn the purpose, features and benefits of the Conversions API Gateway and learn if the Conversions API Gateway is the right integration option based on your use case.
Take this quiz to assess your knowledge on how to establish your digital presence.
Learn how to diagnose issues and troubleshoot advanced matching for websites using Meta Pixel Helper and Events Manager.
This lesson prepares you to use lookalike audiences to deliver ads to new people who share similar characteristics with current audiences or customers.
This lesson provides an introduction to catalogs for Advantage+ catalog ads and explains the different methods for adding catalog items.
This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...
This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram.
Learn how to troubleshoot common issues that may arise during setup and implementation of the Messenger API for Instagram.
Learn about Meta campaign best practices that optimize the machine learning phase and improve ad performance.
Learn how to set controls for delivery, optimization, budget, reach and frequency with reservation ad delivery.
Learn how to use Meta Events Manager to set up and manage data sources so that you can optimize ad performance.
In this lesson, we explore the key actions to create ads in Ads Manager.
This lesson explores the best practices to optimize your targeting parameters.
In this lesson, we examine how Ads Manager reports can help you evaluate your campaign performance.
Learn about the purpose, benefits and use cases of the Messenger API.
This lesson teaches you how to advertise your content on Instagram.
Use Meta Foresight resources to transform data into meaningful insights that you can use to inform your ad strategy.
Learn to use WhatsApp message templates to start marketing, utility and authentication conversations with customers.