Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
This course is designed for marketing developers who have the technical expertise required to set up and implement more intermediate to advanced actions and solutions related to the Meta Pixel. This course will also prepare participants for the Meta...
The purpose of this workshop is to help learners prepare their ad strategy for the upcoming holiday shopping season. The workshop covers the benefits of using a product catalog and how to maintain one by following best practices. Next it...
This training is designed for ecommerce advertisers looking to maximize the results of their Meta ads in 2025. Learn the latest best practices for campaign structure, automation, creative diversification, data quality and opportunity score. Discover new catalog-compatible features and get...
This workshop explains how agencies can work with their clients to use opportunity score, a new feature in Meta Ads Manager, to improve campaign performance. Content will include an overview of what opportunity score is, its benefits and when...
This invite-only session is led by Meta’s Creative Shop and is designed to give expert-level creative recommendations. You’ll learn how to identify trending strategies, craft high-impact ad creative, and translate these strategies to strong performance. Don't see any events...
El propósito de este taller es ayudar a los anunciantes a mejorar la eficacia de sus anuncios de catálogo Advantage+ mediante el uso de videos de productos. El contenido incluye una visión general de los beneficios de usar videos para...
Join us for the first Creator Monetization API Summit, an exclusive invitation-only event highlighting the latest tools, features and roadmaps that make it easier for partners and their clients to discover and collaborate with creators while driving performance with...
Webinar learning objectives Supercharge your holiday campaigns with creative strategies that drive results. In this live training, you'll learn to build holiday-first creative frameworks for Reels ads, diversify assets to reach more people and use AI tools to create engaging...
Webinar learning objectives Learn how to create product videos at scale and start using them in Meta Advantage+ catalog ads. This training covers a template-based approach to video creation that can help you produce high-quality videos without advanced editing skills...
This workshop covers how to guide AI for greater campaign performance using optimization tools across Meta technologies. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement and...
Discover how to leverage generative AI tools to elevate your marketing visuals and advertising strategies, learning fundamentals of creating engaging images using Meta AI, including image generation, editing, and animation techniques, tailored for marketing professionals with a foundational understanding of...
This webinar will explore the changes we are introducing that will make it easier to maximize performance in Meta Ads Manager for agencies, businesses and advertisers. First, we’ll discuss how opportunity score provides experimentally proven recommendations to help improve campaign...
This course explores the value of a holistic measurement approach and specifically covers how to implement and interpret Conversion Lift tests and A/B tests and use the insights to optimize your future campaigns.
This training begins with an introduction of Meta Advantage+, followed by a closer exploration of the newly launched feature, Advantage+ leads campaigns. Next, we’ll review best practices for your Advantage+ leads campaigns. We’ll then take some time to review how...
The purpose of this workshop is to help small businesses understand and apply the benefits of Business Messaging and ads that click to message. This training explores how to apply creative best practices and optimization techniques to ad campaigns that...
In this training, you'll learn the fundamentals of boosting posts on Facebook. You'll learn how to set clear goals, target your ideal audience, decide on the right budget and optimize ad delivery across various placements. By mastering these key concepts,...
This session will guide you through proactive measures to prevent scams, fraud and brand harm, while also helping you build a comprehensive brand protection strategy. Learn how to protect your business accounts, monitor your brand for misuse and resolve issues...
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
In this training, learners will understand the value Meta offers to help grow their business and when to use boosted posts versus Meta Ads Manager. They will also learn how to boost their first post on Meta technologies and get...
Ready to take your lead generation marketing to the next level? Join us for "Generate high-quality leads across Meta technologies" a webinar designed to equip you with the latest strategies and tools for capturing and converting high-quality leads. Learn how...
