GCR - Beginner
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
All Activities
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Reach new business goals with Meta technologies
Create effective and engaging ads by highlighting your business’s personality. Featuring Ita Reyes from Ita Yoga Studios.
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Learn how to innovate and grow your business with Meta technologies
Learn how Instagram and WhatsApp can help businesses innovate and grow. Featuring Paakow Essandoh from Mizizi (@mizizishop).
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Design and Creative
Join us for series of sessions on Design and Creative
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Learning resources for Meta Certifications
Meta Certifications is one way Meta is helping close the increasingly widening skills gap so that millions of job seekers have access to more affordable and flexible education with job-specific training opportunities.
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Create a Brand for Your Business
This lesson teaches you how to develop a brand for your business.
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What Is a Brand?
This lesson teaches you why a brand is important for your business.
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Create a Social Media Map for Your Business
This lesson teaches you how to develop a social media plan.
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Engage with People and Build an Audience Overview
This overview outlines ways to interact with your audience.
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Understand the Customer Journey
Learn about the importance of the customer journey.
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Why SMART Goals Matter
Learn about SMART goals and how they can be applied to your business. ='Master Data'!E7
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Assess the impact of reduced customer visibility
Identify the impact the changes in data sharing may have on Facebook business tools for targeting, optimization and measurement.
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Introduction to the evolving ads ecosystem
Learn about three key evolutions in the advertising ecosystem and their implications for advertisers.
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Adherence to Our Community Standards
Learn how you can adhere to Facebook Community Standards and Advertising Policies.
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Get started with advertising on Facebook and Instagram
Learn how to set up and advertise with an Ads Manager account.
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Create ads from a Facebook Page
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
