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  • C-Suite Executive Learning Path

    This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.

    • Duration 2.3hr
    • 4.5
  • Deliver Ads and Evaluate Outcomes with Facebook Pixel

    Facebook pixel enables you to measure and optimize ads, as well as build audiences for your ad campaigns. Use this lesson to: Understand what Facebook pixel is. Explain how it can help you build and measure your campaigns. Learn how to...

    • Duration 15mins
    • 4.5
    • Intermediate
  • Develop Your Campaign with Marketing Insights from Facebook IQ

    Use this lesson to: Learn how to use our latest research on people, marketing and measurement to improve your campaigns. Better understand your audience and market with Facebook IQ Tools. Use Facebook IQ Resources to create more compelling ads.

    • Duration 15mins
    • 4.6
    • Beginner
  • Digital Buyer Learning Path

    This learning path is focused on agencies and advertisers who are interested in learning about the basics of buying advertising on Facebook: the tools, advertising objectives, targeting options, campaign optimization best practices, and reporting.

    • Duration 4.8hr
    • 4.8
  • Digital Planner Learning Path

    This learning path is focused on agencies and advertisers who are interested in learning about the basics of planning advertising buys on Facebook: insights to inform campaigns, Reach and Frequency planning, advertising objectives, and targeting.

    • Duration 4hr
    • 5.0
  • Direct Response Learning Path

    This learning path is focused on how to achieve direct response marketing objectives on Facebook to drive business results: best practices, buying channels, advertising units, targeting, and measurement solutions for DR.

    • Duration 4.8hr
    • 4.3
  • Drive Store Visits and In-Store Sales With the Store Visits Objective

    Reach people near your physical locations to drive them to your stores using the Store Visits ad objective.Use this lesson to learn: How the Store visits objective can help drive offline behavior Which ad formats help prompt offline behavior. How to...

    • Duration 15mins
    • 4.5
    • Intermediate
  • Driving Inspiration and Product Discovery With the Collection Ad Format

    Collection is a mobile-only ad format that provides an immersive and seamless shopping experience. Use this lesson to: Learn how the collection ad format works See how businesses are using the collection ad format Look at creative considerations and business examples...

    • Duration 15mins
    • 4.4
    • Intermediate
  • Earn Money With Fan Subscriptions

    Use this lesson to learn how to: Monetize your Page content with fan subscriptions. Set up your payout account. Maintain eligibility to earn money. Get started with fan subscriptions.

    • Duration 7mins
    • 4.8
    • Beginner
  • Earn Money With Your Brand

    Use this lesson to learn: How branded content can help you earn money from your Page. The rules for creating and disclosing branded content. How to create branded content.

    • Duration 5mins
    • 5.0
    • Beginner
  • Earn Money With Your Page Content

    This course helps creators monetize their content on Facebook. Learn how to: Manage your monetized content with Creator Studio. Earn money with ad breaks in your videos. Earn money with fan subscriptions. Earn money with your brand.

    • Duration 24mins
    • 5.0
    • Beginner
  • Earn Money With Your Videos

    Use this lesson to learn how to: Earn money from ads in your videos. Maintain eligibility to earn money. Set up your payout account.

    • Duration 7mins
    • 5.0
    • Beginner
  • Edit and Manage Facebook Ads

    You’ve launched ads on Facebook and now you want to locate, manage, or update them in Ads Manager. This lesson has you covered — whether you’re just starting out, or already running thousands of ads across the Facebook family of apps...

    • Duration 15mins
    • 4.7
    • Beginner
  • Edit And Manage Your Live Ads

    Use this lesson to learn how to: Edit each part of your Page promotions, including creative, audience, budget and schedule. Pause or delete a Page promotion.

    • Duration 5mins
    • 4.9
    • Beginner
  • Engaging Storytelling with Instant Articles

    This lesson will help you understand how to: Expand your audience with Facebook Instant Articles Enhance your storytelling Monetize through Audience Network and other ad supplies Complete all required set up steps and get started publishing content

    • Duration 15mins
    • 4.8
    • Beginner
  • Enhance Your Direct Response Campaigns with Audience Network

    This lesson will help you understand How Audience Network can further your direct response campaign goals Which direct response objectives are supported with which devices, placements, and formats How your ad and brand integrity are preserved How to conduct a split...

    • Duration 15mins
    • 4.7
    • Intermediate
  • Expand Across Borders with Facebook

    Facebook can help small businesses go big, and local businesses go global. Our reach, research and targeting tools put you where people spend their time, and help you connect with the right people to really scale your business. Explore Audience...

    • Duration 15mins
    • 4.6
    • Intermediate
  • Extend Your Campaign’s Reach with Audience Network

    Audience Network enables advertisers to extend Facebook’s people-based targeting to third-party mobile apps and websites. In this lesson, you’ll learn how to: Scale your campaigns with Audience Network Use the available ad objectives, placements, and ad formats Ensure the safety of...

    • Duration 15mins
    • 4.6
    • Intermediate
  • Facebook Ad Policies: Creative

    Use this lesson to: Know what forms of creative you can and can't use when advertising on the Facebook family apps and services.

    • Duration 3mins
    • Beginner
  • Facebook Ad Policies & Review Process

    Use this lesson to: Understand Facebook ad policies. Become familiar with the ad review and appeal processes. Know what types of businesses can't advertise on the Facebook family of apps and services.

    • Duration 5mins
    • 4.6
    • Beginner