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  • Creative Examples for Mobile

    Through this lesson, we'll look at some inspiring ways that businesses have used creative for their video ads on mobile.

    • Duration 2m
    • 4.3
    • Intermediate
  • Creative Hub: What is it?

    In this lesson we'll look at Creative Hub and highlight the the ways it helps your build your ads and ad campaigns.

    • Duration 2m
    • 5.0
    • Advanced
  • Creative Tips for Ads in Stories

    Use this lesson to:  Prepare your creative assets for stories ads. Create more effective ads in stories. Use the available formats to enhance your stories ads.

    • Duration 5m
    • 4.7
    • Beginner
  • C-Suite Executive Learning Path

    This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.

    • Duration 2.3h
    • 4.5
  • Develop Your Campaign with Marketing Insights from Facebook IQ

    Use this lesson to: Learn how to use our latest research on people, marketing and measurement to improve your campaigns. Better understand your audience and market with Facebook IQ Tools. Use Facebook IQ Resources to create more compelling ads.

    • Duration 15m
    • 4.6
    • Beginner
  • Digital Buyer Learning Path

    This learning path is focused on agencies and advertisers who are interested in learning about the basics of buying advertising on Facebook: the tools, advertising objectives, targeting options, campaign optimization best practices, and reporting.

    • Duration 4.8h
    • 4.8
  • Digital Planner Learning Path

    This learning path is focused on agencies and advertisers who are interested in learning about the basics of planning advertising buys on Facebook: insights to inform campaigns, Reach and Frequency planning, advertising objectives, and targeting.

    • Duration 4h
    • 5.0
  • Direct Response Learning Path

    This learning path is focused on how to achieve direct response marketing objectives on Facebook to drive business results: best practices, buying channels, advertising units, targeting, and measurement solutions for DR.

    • Duration 4.8h
    • 4.3
  • Drive Sales on Marketplace

    Facebook Marketplace is a shopping destination where people can buy, sell and discover new and used products. In these series of lessons, learn best practices for growing your business through Marketplace.

    • Duration 15m
    • Beginner
  • Drive Store Traffic and In-Store Sales With the Store Traffic Objective

    Reach people near your physical locations to drive them to your stores using the Store Traffic ad objective.Use this lesson to learn: How the Store Traffic objective can help drive offline behavior Which ad formats help prompt offline behavior. How to target people...

    • Duration 15m
    • 4.5
    • Intermediate
  • Driving Inspiration and Product Discovery With the Collection Ad Format

    Collection is a mobile-only ad format that provides an immersive and seamless shopping experience. Use this lesson to: Learn how the collection ad format works See how businesses are using the collection ad format Look at creative considerations and business examples...

    • Duration 15m
    • 4.3
    • Intermediate
  • Earn Money With Fan Subscriptions

    Use this lesson to learn how to: Monetize your Page content with fan subscriptions. Set up your payout account. Maintain eligibility to earn money. Get started with fan subscriptions.

    • Duration 7m
    • 4.9
    • Beginner
  • Earn Money With Your Brand

    Use this lesson to learn: How branded content can help you earn money from your Page. The rules for creating and disclosing branded content. How to create branded content.

    • Duration 5m
    • 4.3
    • Beginner
  • Earn Money With Your Page Content

    This course helps creators monetize their content on Facebook. Learn how to: Manage your monetized content with Creator Studio. Earn money with ad breaks in your videos. Earn money with fan subscriptions. Earn money with your brand.

    • Duration 24m
    • 4.9
    • Beginner
  • Earn Money With Your Videos

    Use this lesson to learn how to: Earn money from ads in your videos. Maintain eligibility to earn money. Set up your payout account.

    • Duration 7m
    • 5.0
    • Beginner
  • Edit and Manage Facebook Ads

    You’ve launched ads on Facebook and now you want to locate, manage, or update them in Ads Manager. This lesson has you covered — whether you’re just starting out, or already running thousands of ads across the Facebook family of apps...

    • Duration 15m
    • 4.7
    • Beginner
  • Edit And Manage Your Live Ads

    Use this lesson to learn how to: Edit each part of your Page promotions, including creative, audience, budget and schedule. Pause or delete a Page promotion.

    • Duration 5m
    • 4.9
    • Beginner
  • Engaging Storytelling with Instant Articles

    This lesson will help you understand how to: Expand your audience with Facebook Instant Articles Enhance your storytelling Monetize through Audience Network and other ad supplies Complete all required set up steps and get started publishing content

    • Duration 15m
    • 4.7
    • Beginner
  • Enhance Your Direct Response Campaigns with Audience Network

    This lesson will help you understand How Audience Network can further your direct response campaign goals Which direct response objectives are supported with which devices, placements, and formats How your ad and brand integrity are preserved How to conduct a split...

    • Duration 15m
    • 4.7
    • Intermediate