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  • Expand Across Borders with Facebook

    Facebook can help small businesses go big, and local businesses go global. Our reach, research, and targeting tools put you where people spend their time, and help you connect with the right people to really scale your business. Explore Audience...

    • Duration 15mins
    • 4.6
    • Intermediate
  • Extend Your Campaign’s Reach with Audience Network

    Audience Network enables advertisers to extend Facebook’s people-based targeting to third-party mobile apps and websites. In this course, you’ll learn how to: Scale your campaigns with Audience Network Use the available ad objectives, placements, and ad formats Ensure the safety...

    • Duration 15mins
    • 4.6
    • Intermediate
  • Facebook Ad Policies: Content, Creative and Landing Pages

    Use this course to learn about: What forms of creative you can and can’t use when advertising on the Facebook family of apps and services. What content and user experience is not allowed for destination pages.

    • Duration 5mins
    • 4.7
    • Beginner
  • Facebook Ad Policies: Introduction

    Use this course to learn: Facebook ad policies. The ad review and appeal processes. What types of businesses can't advertise on the Facebook family of apps and services.

    • Duration 5mins
    • 4.5
    • Beginner
  • Facebook Ad Policies: Targeting

    Use this course to learn about: Targeting restrictions on ads for alcohol, financial services, health and fitness, and dating. Non discrimination policies for ad targeting.

    • Duration 5mins
    • 5.0
    • Beginner
  • Facebook and Instagram

    Whatever your objective, Facebook and Instagram are both essential advertising platforms. Use this course to: Learn what Facebook and Instagram offer as individual platforms. See how advertisers are successfully using Facebook and Instagram together.

    • Duration 15mins
    • 4.2
    • Beginner
  • Facebook and TV

    Target rating point (TRP) buying on the Facebook family of apps and services allows buyers to purchase Nielsen-verified TRPs. Use this course to learn about: The changing media landscape Video advertising on the Facebook. Facebook's TRP buying solution and how...

    • Duration 15mins
    • 4.4
    • Intermediate
  • Facebook Events

    Bring people together with Facebook Events. Learn how to create one-time and recurring events and tours. Plus, learn how to sell tickets to your event right on Facebook. Promote your event within your ad Create an event that will get...

    • Duration 15mins
    • 4.7
    • Beginner
  • Facebook for B2B Marketers

    This course will help B2B marketers understand the digital marketing landscape and how the shift to mobile has changed people’s purchase decisions and behaviors. Learn about Facebook’s solutions, powerful targeting, and measurement to reach key customers.

    • Duration 15mins
    • 4.5
    • Beginner
  • Facebook Video Foundations

    Video consumption is growing fast. This course will show you how to tell your story with video across the Facebook family of apps and services. Use this course to: Identify where and how your video ads run. Learn to deliver your video...

    • Duration 15mins
    • 4.7
    • Beginner
  • Free and Simple Tools to Create Facebook Ads on Mobile

    Creating and editing images for your ads doesn't always have to require heavy production. There are many time-saving tools and apps on your mobile phone that can help you turn your product photos into beautiful ad creative. In this course,...

    • Duration 15mins
    • 4.6
    • Beginner
  • Gaming Publisher Learning Path

    This learning path is focused on best practices for creating and buying ads, targeting your audience, and maintaining your app in order to successfully market mobile games on Facebook. 

    • Duration 2hr
    • 5.0
  • Get It Right: eCommerce and Retail

    This course is designed guide to you in designing ads that will promote your brand to the Facebook family of apps and services in such a way that customers will want to interact with your products or services. Learn what...

    • Duration 15mins
    • 3.4
    • Beginner
  • Get More Leads

    Use this course to learn: What Get More Leads ads are and how they can benefit your business. How to set up a Get More Leads ad, step by step. How to access lead data, allowing you to follow up with...

    • Duration 5mins
    • 5.0
    • Beginner
  • Get Started with the Facebook Family of Apps and Services

    Through this learning path, we'll take a brief look at the apps and services that belong to the Facebook family, and how they're used by people and businesses. These apps and services include: Facebook, Instagram, Messenger and Audience Network.

    • Duration 15mins
    • 4.9
    • Beginner
  • Getting Started With Facebook and Partner Measurement Solutions

    Use this course to: Identify how Facebook measurement solutions can help deliver accurate insights across placements and devices. Determine which ads are driving value across your entire media spend, both on and off Facebook. Learn how Facebook measurement partners can help...

    • Duration 15mins
    • 4.4
    • Intermediate
  • Growing Your Business on Facebook (Advanced)

    Take an in-depth look at how Facebook can help you reach your business goals whether it is raising awareness of your business, reaching new customers or selling more products or services. After completing these courses, you should know how to...

    • Duration 2.5hr
    • 4.9
  • Guide Strategy With the Future of Business Survey

    The Future of Business Survey is a collaboration between Facebook, the Organisation for Economic Co-operation and Development, and The World Bank. It provides businesses, policymakers, academics, and journalists with timely insights on the global economy. Find information in the Future...

    • Duration 15mins
    • 4.1
    • Beginner
  • High-Quality Live Video With the API

    Tap into the Live API to mix different audio and video sources, and incorporate special effects. Make videos more interactive by accessing comments, reactions, and mentions. Stream long-form video and schedule Live broadcasts up to a week in advance. Produce...

    • Duration 15mins
    • 4.5
    • Intermediate
  • How Journalists Can Best Utilize Facebook and Instagram

    Journalists can use Facebook and Instagram to discover and distribute content and engage with their audience. Use this course to: Learn how to make the most of Facebook and Instagram. Gain resources such as how-to guides and Facebook groups that...

    • Duration 15mins
    • 4.7
    • Beginner
  • How to Buy Instagram Ads

    Use this course to: Learn how to buy Instagram ads on Ads Manager or through the API with the help of Facebook Marketing Partners. Understand how to reach the right audience with your Instagram ads. Understand how to view metrics...

    • Duration 15mins
    • 4.2
    • Beginner
  • How to Drive Actions Online, in Stores, and in Mobile Apps

    In this course, you’ll learn: The steps for planning a direct response campaign. Why you should implement the Facebook pixel, SDK, or offline conversions API. How to map your business goal to the best ad objective. How to identify your...

    • Duration 15mins
    • 4.3
    • Intermediate
  • How Was I Charged for My Facebook Ads

    Use this course to: Learn how you get charged for your Facebook ads. Know how to see billing details in Ads Manager. Understand the difference between budget and amount spent. Learn how to add or edit payment methods.

    • Duration 15mins
    • 5.0
    • Beginner