The use of data in a privacy-first world
Explore best practices for using data to deliver personalized ads at scale while respecting the privacy of your customers.
All Activities
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Educational Videos
Review our list of educational videos to learn how Meta technologies can help your business grow.
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GCR - Beginner
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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Reach new business goals with Meta technologies
Create effective and engaging ads by highlighting your business’s personality. Featuring Ita Reyes from Ita Yoga Studios.
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Learn how to innovate and grow your business with Meta technologies
Learn how Instagram and WhatsApp can help businesses innovate and grow. Featuring Paakow Essandoh from Mizizi (@mizizishop).
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Learning resources for Meta Certifications
Meta Certifications is one way Meta is helping close the increasingly widening skills gap so that millions of job seekers have access to more affordable and flexible education with job-specific training opportunities.
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Create a Brand for Your Business
This lesson teaches you how to develop a brand for your business.
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Create SMART Marketing Goals for Your Business
Learn how to create SMART goals and keep track of your progress.='Master Data'!E8
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Introduction to the evolving ads ecosystem
Learn about three key evolutions in the advertising ecosystem and their implications for advertisers.
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Attract an Audience on Social Media Overview
This overview outlines ways to attract your ideal audience online.
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Future-proof your advertising with additional tools
In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.
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Course Overview: Manage Facebook and Instagram Content with Creator Studio
Course Overview: This course prepares you to use Creator Studio to post, manage and measure content across your Facebook and Instagram accounts.
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Knowledge Check
This assessment tests your knowledge of using Facebook Stars for your video content and live broadcasts.
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Knowledge check
Take this quiz to assess your knowledge on creating ads with Ads Manager.
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Map Your Customers' Journey
Learn how to apply the customer journey to your business online.
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Assess the impact of reduced customer visibility
Identify the impact the changes in data sharing may have on Facebook business tools for targeting, optimization and measurement.
