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  • Introduction to Messenger

    In this lesson we'll take a high-level look at Messenger and what it offers people both personally and for their business.

    • Duration 3m
    • 4.8
    • Beginner
  • Introduction To Page Promotions

    This lesson is the first in a series showing you how to run promotions from your Facebook business Page. The other lessons in this series will dive deeper into measurement, optimization, editing Page promotions and each of the specific Page promotion types.

    • Duration 5m
    • 4.7
    • Beginner
  • Introduction to Stories

    Use this lesson to: Identify the stories format. Understand how the Facebook community uses stories. Know where stories are available across the Facebook family of apps and services.

    • Duration 5m
    • 4.6
    • Beginner
  • Introduction to the Facebook Pixel

    Through this lesson, we'll take a high-level look at what the Facebook Pixel is, what is does and how it can be used for your business.

    • Duration 2m
    • Beginner
  • Jobs on Facebook

    This course will guide you through the Jobs tool on Facebook, providing best practices for posting jobs, managing applications and communicating with candidates.

    • Duration 15m
    • 4.4
    • Beginner
  • Journalist Safety

    Many journalists have concerns about how they can keep themselves and their information safe. This course shows you how to keep your accounts secure so that you can stay safe online and protect your sources and contacts.

    • Duration 15m
    • 4.9
    • Beginner
  • Learn about your Customers with the Instagram Insights Tool

    Identify the types of customers your Instagram business profile attracts with Instagram Insights. The Insights tool provides metrics on your business profile's activity, content and audience, which you can leverage to reach audiences and drive business results. This lesson will teach...

    • Duration 5m
    • 4.8
    • Beginner
  • Manage Your Information

    Use this lesson to: Manage your Facebook profile and Page. Control your location settings in posts. Protect your communication.

    • Duration 5m
    • 5.0
    • Beginner
  • Manage your Job Applications

    In this lesson, we’ll take a look at the Manage Jobs tab and the features in place to help you organize your applications.

    • Duration 3m
    • Beginner
  • Manage Your Messages

    This lesson is the last in a series showing you how to manage your manages using Page Inbox features. The other lessons in this series will explore the importance of messaging and how Messenger can help your business, dive deeper into...

    • Duration 5m
    • 5.0
    • Beginner
  • Market your Mobile Game on Facebook

    This lesson guides you through each stage of marketing your mobile game on Facebook. Use this lesson to: Learn how to generate awareness, acquire users, and grow your mobile games. Use App Event Optimization to identify and remarket to high-value gamers.

    • Duration 20m
    • 4.0
    • Intermediate
  • Measurement Foundations

    In this series of lessons you'll learn about Facebook's measurement approach, the measurement journey, and first and third-party measurement solutions.

    • Duration 15m
    • Beginner
  • Measure Your Promotion's Success

    Use this lesson to learn how to: Find available metrics for your Page promotions. Use Page Insights to understand how your promotions are performing.

    • Duration 5m
    • 4.9
    • Beginner
  • Metrics and Insights for Stories

    Use this lesson to: Find insights for organic stories on Instagram and Facebook. Find insights for ads in stories Instagram and Facebook.

    • Duration 3m
    • 5.0
    • Beginner
  • Moving Hearts and Minds with the Traffic Objective

    Traffic is one of the most versatile and powerful ad objectives. It can help drive people to your website, app or Messenger experience, where you can engage with them further. Use this lesson to learn how to choose the right tools...

    • Duration 15m
    • 4.5
    • Beginner
  • Offers: Attract, Convert, and Reward Customers

    Use this lesson to learn: How offers work What information you can include in your offers. Best practices for creating appealing offers. How to create an offer from your business Page and then boost it. How to reach more people by...

    • Duration 15m
    • 4.7
    • Beginner
  • Optimize Creative for Mobile: Intermediate

    Through this learning path, we'll look through some examples of how businesses are using different forms of creative to achieve their goals. We'll also discuss some best practices for editing your ad's images and videos.

    • Duration 9m
    • 5.0
    • Intermediate
  • Optimize Your Promotions

    Use this lesson to: Define what optimization looks like for your business. Determine which metrics to analyze to meet your business goal. Use different optimization strategies to achieve your promotion's goals.

    • Duration 5m
    • 4.7
    • Beginner