Meta Blueprint : Learn new skills to build your brand or business

Rethinking Live Events in the Wake of COVID-19

Rating 4.5

Optimize campaign performance with A/B Testing and Conversion Lift

Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...

Event
Rating 5.0

Advertising solutions across the marketing funnel

Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.

Path
Duration 48m
Rating 4.7
Intermediate
Credential

Advanced Matching for the Web

Increase your sales with omnichannel ads across Meta technologies

Use Ads Manager omnichannel optimization to drive online and in-store sales.

Path
Duration 40m
Rating 5.0
Intermediate
Credential

Black Business Spotlight: OrganiGrowHairCo

Practice Test - Media Buying - B

Rating 4.7

Increase your sales with omnichannel ads across Meta technologies

< Webinar learning objectives Get started with omnichannel ads that connect your online and in-store sales through Meta technologies. This training walks you through creative features available to generate local awareness, how to set up the Conversions API for offline...

Event
Rating 3.6

How to turn Instagram posts into ads

This course teaches you how to use your posts and stories as ads for your business on Instagram.

Path
Duration 16m
Rating 4.6
Beginner

Practice Test - Digital Marketing Associate - D

Rating 4.8

Agency performance knowledge checks

Demonstrate your understanding of Meta Advantage+, ad performance and measurement strategies.

Path
Duration 6m
Intermediate
Credential

Create for a mobile world

Understand mobile behavior and improve mobile campaign performance.

Path
Duration 5m
Rating 4.8
Beginner
Credential

Analyze your ad campaign results in Meta Ads Manager

Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.

Path
Duration 10m
Rating 4.8
Intermediate

Increase campaign performance with partnership ads

Webinar learning objectives This training explains how to use partnership ads to scale campaigns. Discover how partnership ads work, the types of content you can use and the benefits they offer for campaign performance. You'll also learn how to find...

Event
Rating 4.4

Get started with Audience Network

Learn how to use Meta's Audience Network to monetize your app, how to integrate the SDK for Audience Network and how to choose ad formats.

Path
Duration 15m
Rating 4.9
Advanced
Credential

Measure channel impact with Meta Conversion Lift

Webinar learning objectives Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel...

Event

Turn your content into ads with Meta

Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.

Path
Duration 15m
Beginner

Generate leads across Meta technologies

This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...

Event
Rating 4.2

Reach your business goals with Reels ads

Webinar learning objectives This training explains how to incorporate Reels ads into business-as-usual strategies through Meta Ads Manager, discover optimization tools to adapt your creatives for Reels, and explore how creative partnerships can support Reels ad creation and production. Incorporate...

Event
Rating 4.8

Elevate Live with Nana Agyemang

Due to the unique circumstances of 2020, many businesses have been required to quickly pivot and establish a strong presence online, which has been challenging for those who weren’t already in the game or may not have a team...