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  • Manage Your Messages

    This lesson is the last in a series showing you how to manage your manages using Page Inbox features. The other lessons in this series will explore the importance of messaging and how Messenger can help your business, dive deeper into...

    • Duration 5mins
    • 5.0
    • Beginner
  • Market your Mobile Game on Facebook

    This lesson guides you through each stage of marketing your mobile game on Facebook. Use this lesson to: Learn how to generate awareness, acquire users, and grow your mobile games. Use App Event Optimization to identify and remarket to high-value gamers.

    • Duration 20mins
    • 4.0
    • Intermediate
  • Measure Your Promotion's Success

    Use this lesson to learn how to: Find available metrics for your Page promotions. Use Page Insights to understand how your promotions are performing.

    • Duration 5mins
    • 4.9
    • Beginner
  • Messenger: Connect and Communicate With Customers

    Messaging from your business Page can help you easily and privately connect with people about your business. Use our built-in communication controls to help you quickly and efficiently respond to customers. Use this lesson to learn to use the available Messenger...

    • Duration 15mins
    • 4.7
    • Beginner
  • Moving Hearts and Minds with the Traffic Objective

    Traffic is one of the most versatile and powerful ad objectives. It can help drive people to your website, app or Messenger experience, where you can engage with them further. Use this lesson to learn how to choose the right tools...

    • Duration 15mins
    • 4.5
    • Beginner
  • Offers: Attract, Convert, and Reward Customers

    Use this lesson to learn: How offers work What information you can include in your offers. Best practices for creating appealing offers. How to create an offer from your business Page and then boost it. How to reach more people by...

    • Duration 15mins
    • 4.7
    • Beginner
  • Optimize Creative for Mobile: Advanced

    Through this course, we'll take a deeper look into some best practices around using creative and walk through the creative hub.

    • Duration 13mins
    • 5.0
    • Advanced
  • Optimize Creative for Mobile: Intermediate

    Through this learning path, we'll look through some examples of how businesses are using different forms of creative to achieve their goals. We'll also discuss some best practices for editing your ad's images and videos.

    • Duration 9mins
    • 5.0
    • Intermediate
  • Optimize Your Promotions

    Use this lesson to: Define what optimization looks like for your business. Determine which metrics to analyze to meet your business goal. Use different optimization strategies to achieve your promotion's goals.

    • Duration 5mins
    • 4.7
    • Beginner
  • Optimizing Video Content for Mobile

    People consume video on mobile differently. In this course, we’ll look at how you can optimize your brand’s assets for your mobile audience. Use this lesson to: Understand how mobile is changing video consumption behaviors. Look at creative considerations for designing...

    • Duration 15mins
    • 4.7
    • Beginner
  • Plan a Successful Ad

    Through this lesson, we'll help you identify which objective fits best for your ads, and list some key factors when it comes to your ad's design.

    • Duration 4mins
    • 5.0
    • Beginner
  • Plan Reach and Frequency Campaigns with Campaign Planner

    Campaign Planner can help you create, compare and share media plans for reach and frequency ad campaigns across the Facebook family of apps and services. Use this lesson to: Learn the capabilities of Campaign Planner. Get started with Campaign Planner.

    • Duration 15mins
    • 4.2
    • Intermediate
  • PockeTVC

    PockeTVC is a program developed by Facebook's Creative Shop, designed to help you move your messages up front and communicate them effectively in the mobile environment.

    • Duration 2mins
    • 5.0
    • Advanced
  • Producing Video Creative With a Free and Easy Web-based Tool

    Creating video is usually an expensive and time-consuming process, but it doesn't have to be. Using free web-based tools, you can quickly and easily create animated videos to use in your ads in just minutes. Use this lesson to: Understand...

    • Duration 15mins
    • 4.5
    • Beginner
  • Promote Your Business From Your Facebook Page

    Use this series of lessons to learn: What Page promotions are and how they can benefit your business. What types of Page promotions are available. How to create each type of Page promotion, step by step. How to edit, manage, measure...

    • Duration 50mins
    • 4.9
    • Beginner
  • Promote Your Business Locally

    Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event.

    • Duration 5mins
    • 4.7
    • Beginner
  • Promote Your Call to Action Button

    Use this lesson to learn: How to add and edit a Call to Action Button to your Page. How to create an ad to promote your Call to Action Button. How to choose the right creative, targeting and budget and schedule...

    • Duration 5mins
    • 4.9
    • Beginner
  • Promote Your Page

    Use this lesson to learn: How to create a promotion to drive traffic to your Facebook Page. How to choose the right creative, targeting and budget and schedule for your promotion.

    • Duration 5mins
    • 4.6
    • Beginner
  • Promote Your Website

    Use this lesson to learn: How to make a promotion from your Page to drive traffic to your website. How to choose the right creative, targeting and budget and schedule for your promotion.

    • Duration 5mins
    • 4.8
    • Beginner
  • Protect Content with Rights Manager

    Help fight piracy and copyright infringement on Facebook by applying for Rights Manager. Once approved, Page administrators can streamline monitoring and management of their video and associated audio content on Facebook. Tap into the API to access advanced features and...

    • Duration 15mins
    • 4.8
    • Beginner
  • Reach and Frequency Buying on Facebook

    Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads. By the end of...

    • Duration 15mins
    • 4.6
    • Intermediate
  • Remix Existing Content

    In this lesson, we'll walk through some suggested applications that will assist you in revamping content you've already created, to make it more engaging.

    • Duration 3mins
    • 5.0
    • Beginner
  • Reporting and Analytics Learning Path

    This learning path is focused on learning the basics of campaign reporting and analytics on Facebook. This includes reporting against business objectives, examples of successful measurement, and how to tie campaign insights to reporting.

    • Duration 1.3hr
    • 4.3