All Activities
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Evaluation and measurement
Understand the importance of testing the creative in your ad campaigns.
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Advantage+ catalog ads and how they work
In this lesson, you’ll explore how you can use Advantage+ catalog ads to create personalized ads for your target audience.
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200-101: Meta Certified Marketing Science Professional
You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...
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Make data-driven recommendations
In this lesson, you will make ad campaign recommendations based on data and insights.
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100-101: Meta Certified Digital Marketing Associate
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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410-101: Meta Certified Media Buying Professional
The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...
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