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  • Plan a Successful Ad

    Through this lesson, we'll help you identify which objective fits best for your ads, and list some key factors when it comes to your ad's design.

    • Duration 4mins
    • 5.0
    • Beginner
  • Plan Reach and Frequency Campaigns with Campaign Planner

    Campaign Planner can help you create, compare and share media plans for reach and frequency ad campaigns across the Facebook family of apps and services. Use this lesson to: Learn the capabilities of Campaign Planner. Get started with Campaign Planner.

    • Duration 15mins
    • 4.3
    • Intermediate
  • PockeTVC

    PockeTVC is a program developed by Facebook's Creative Shop, designed to help you move your messages up front and communicate them effectively in the mobile environment.

    • Duration 2mins
    • 5.0
    • Advanced
  • Producing Video Creative With a Free and Easy Web-based Tool

    Creating video is usually an expensive and time-consuming process, but it doesn't have to be. Using free web-based tools, you can quickly and easily create animated videos to use in your ads in just minutes. Use this lesson to: Understand...

    • Duration 15mins
    • 4.5
    • Beginner
  • Promote Your Business From Your Facebook Page

    Use this series of lessons to learn: What Page promotions are and how they can benefit your business. What types of Page promotions are available. How to create each type of Page promotion, step by step. How to edit, manage, measure...

    • Duration 50mins
    • 4.8
    • Beginner
  • Promote Your Business Locally

    Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event.

    • Duration 5mins
    • 4.7
    • Beginner
  • Promote Your Call to Action Button

    Use this lesson to learn: How to add and edit a Call to Action Button to your Page. How to create an ad to promote your Call to Action Button. How to choose the right creative, targeting and budget and schedule...

    • Duration 5mins
    • 4.9
    • Beginner
  • Promote Your Page

    Use this lesson to learn: How to create a promotion to drive traffic to your Facebook Page. How to choose the right creative, targeting and budget and schedule for your promotion.

    • Duration 5mins
    • 4.6
    • Beginner
  • Promote Your Website

    Use this lesson to learn: How to make a promotion from your Page to drive traffic to your website. How to choose the right creative, targeting and budget and schedule for your promotion.

    • Duration 5mins
    • 4.8
    • Beginner
  • Protect Content with Rights Manager

    Help fight piracy and copyright infringement on Facebook by applying for Rights Manager. Once approved, Page administrators can streamline monitoring and management of their video and associated audio content on Facebook. Tap into the API to access advanced features and...

    • Duration 15mins
    • 4.8
    • Beginner
  • Protect Your Facebook Account

    Use this lesson to: Protect your password on Facebook. Use strong passwords. Manage your security settings. Set up two-factor authentication. Use Facebook privacy and security tools.

    • Duration 7mins
    • 5.0
    • Beginner
  • Reach and Frequency Buying on Facebook

    Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads. By the end of...

    • Duration 15mins
    • 4.6
    • Intermediate
  • Remix Existing Content

    In this lesson, we'll walk through some suggested applications that will assist you in revamping content you've already created, to make it more engaging.

    • Duration 3mins
    • 5.0
    • Beginner
  • Report Abusive Content and Behaviors

    Use this lesson to: Block offensive content from your Page and profile. Report bullying, harassment, impersonation and abusive language or behaviors.

    • Duration 3mins
    • 5.0
    • Beginner
  • Reporting and Analytics Learning Path

    This learning path is focused on learning the basics of campaign reporting and analytics on Facebook. This includes reporting against business objectives, examples of successful measurement, and how to tie campaign insights to reporting.

    • Duration 1.3hr
    • 4.3
  • Send/Receive API: Building for the Messenger Platform

    Messaging is now the preferred communication medium for people around the world. Build an experience on the Messenger Platform to communicate at scale with existing and potential customers. Use this lesson to learn: About the four popular use cases for the...

    • Duration 33mins
    • 4.5
    • Advanced
  • Simplifying Lead Generation in a Cross-Device World

    Lead ads can enhance customer acquisition campaigns. Use this lesson to: Learn how to create forms to help you acquire leads. Integrate the lead form data with your customer system.

    • Duration 15mins
    • 4.6
    • Intermediate
  • Split Testing

    Like an A/B test, split testing allows you to create multiple ad sets and test them against each other to see which strategies produce the best results. Through this course, we'll discuss what split testing is, how it's used and...

    • Duration 14mins
    • 5.0
    • Beginner
  • Split Tests vs Conversion Lift Tests

    In this lesson we'll study the concepts of correlation vs. causation and how they help explain the difference between split testing and conversion lift testing.

    • Duration 4mins
    • Beginner
  • Storytelling With the Carousel Format

    Carousel ads open up more opportunities for advertisers to share information about their business and products by allowing multiple images or videos to be showcased within a single unit ad. In this lesson, we’ll look at: The benefits of using carousel...

    • Duration 15mins
    • 4.4
    • Intermediate
  • Targeting: Core Audiences

    Use this lesson to: Implement a targeting strategy that focuses on reach and precision and eliminates waste. Differentiate between Core, Custom and Lookalike Audiences.

    • Duration 15mins
    • 4.6
    • Beginner
  • Targeting: Custom Audiences

    Create custom audiences from customers or followers you already have a connection with. Use this lesson to: Identify how and when to use Custom Audiences. Recognize the Custom Audience information security process. Learn the best practices for the Custom Audience tool...

    • Duration 15mins
    • 4.7
    • Beginner
  • Targeting: Lookalike Audiences

    Lookalike audiences help deliver ads to people who share similar likes, interests or characteristics as your current audience. Use this lesson to: Understand what Lookalike audiences are and when to use them. Learn how to create Lookalike audiences in Ads Manager....

    • Duration 15mins
    • 4.4
    • Beginner