All Activities
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Meta Advertising Standards and brand safety
Explore the Meta Advertising Standards, ad review process, common ad rejection reasons and brand safety controls.
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Stronger Performance with the Conversions API
Discover how to establish a more reliable data connection with the Conversions API and improve your campaign performance. Learn how to determine which integration option is best for your business and explore best practices for sharing data responsibly. This training...
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Improve your marketing strategy with marketing mix models
Discover the key characteristics of marketing mix models and learn how these models work.
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Reels & Partnership Ads: Ask the Experts
Join our Measurement and Creative specialists for a live 45-minute session where you can ask your questions and get practical guidance in real time — plus insights on what's driving strong Reels performance and how to set up Partnership Ads...
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Optimize your campaign with Meta Advantage+
This training covers the AI tools within Meta Advantage+, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. You’ll also learn the tools in 5 categories of Advantage+ single-step solutions that use AI to automate parts of...
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Optimize and Troubleshoot the Meta Pixel
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
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Protecting your accounts with proactive safeguards
Learn how to apply proactive strategies, implement security features and maintain business portfolio hygiene.
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Signals and Performance
Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...
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Configure and Troubleshoot the Conversions API Gateway – Advertising API Developer
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...
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Build a Business Messaging strategy
Explore how to create a business messaging strategy that aligns with business goals and objectives.
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Meta New Starter Onboarding (Basic) - Day 1
Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...
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PROFESSIONAL · 510-101 Meta Certified Advanced Marketing Developer
The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...
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Connect your website data for better ad performance
Website data is helpful for ad performance, and setting it up doesn't have to be complicated. This training explains what the Meta Pixel and Meta Conversions API are and why using both can help improve your results. You'll explore 3...
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Elevate your ad strategy with the WhatsApp Business Platform
In this course, you will learn how to leverage the WhatsApp Business Platform to enhance your business messaging strategy, collaborate with a Business Messaging Partner for onboarding, set up and optimize ads that click to WhatsApp campaigns, and measure the...
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Selecting campaign objectives
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
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Digital Marketing Associate Certification Prep (August)
Are you studying for the Digital Marketing Associate Certification, but need some extra help? Or perhaps, would prefer a live virtual experience while studying with a group of peers? This one-day workshop will deepen your knowledge around the Advertising...
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Communicate with people on WhatsApp
This course provides an overview of how to bring a business online with the WhatsApp Business app.
