Join us for an interactive and live training session with Meta Blueprint to learn more about our solutions and ask your questions directly to Meta experts Don't see any events here? Be sure to log into Blueprint to access a...
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
Learn to evaluate and optimize Business Messaging strategies for improved engagement and growth.
The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...
Learn how to set up and directly implement Meta Conversions API.
Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
Add search lift to your conversion lift tests to help determine the accuracy of your attribution analytics results.
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.
This course covers the benefits of using catalog product video and how to run ads that use product video.
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
Learn how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
Explore how to use Meta Ads Manager and Meta Business Suite for campaign activation, reporting and management.
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
The purpose of this course is to help advertisers enhance their ads through personalization and scalable creative delivery.
