Maximize lead quality with Meta Conversions API for CRM
Learn how you can optimize your lead ads with instant forms campaigns with the Conversions API for CRM.
All Activities
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Set up Meta Conversions API with Google Tag Manager
This lesson covers how to set up the Conversions API with Google Tag Manager.
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Ad Delivery Optimization: Learning Phase
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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Using Facebook Live on Mobile vs. Desktop
Meta Software Engineer, Adam Creeger, explains the advantages of going Live on Desktop versus mobile and when each option might be best for your content needs.
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Maximize performance with Advantage+ sales campaigns
Learn how to leverage Advantage+ sales campaigns to improve ad performance, increase efficiency and achieve greater scale.
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Ad formats and placements
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.
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Grow your audience with Advantage+ app campaigns
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
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Understanding Destinations for Going Live
Meta Product Manager, Andre Sala, walks through destinations for going Live and what might be the best option for you based on your creator goals.
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Explore how to use opportunity score to improve your campaign performance.
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Certifications
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
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Grow your business with ads that click to Instagram Direct
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
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Stronger performance with Meta Conversions API
This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...
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Improve your advertising with Advantage+ catalog ads
In this session, you will learn what Advantage+ catalog ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting...
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Troubleshoot catalog for Advantage+ catalog ads
This training helps you troubleshoot a catalog for Advantage+ catalog ads so you can diagnose and address issues that may occur. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
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Webex Testing
This activity page is dedicated to the Webex test runs. Please feel free to schedule as many as you need as you familiarize yourselves with the new platform. We recommend that all coordinators schedule a test event so that we...
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Maximize campaign results with Performance 5
This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.
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How to Build Your Facebook Live Community with Tony Directs
The relationship you develop with your community is yours to create. Creator, Tony Directs, walks through how he grew his massive audience using Facebook Live and shares his best tips for creating a highly engaging content strategy that will...
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Maximize your campaign results with Performance 5
In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...
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Establish your business presence with Messenger
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
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Privacy and data protection across Meta technologies
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
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Create engaging reels to help grow your business
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
