Introduction to lead generation across Meta technologies
This lesson prepares you to determine which Meta lead generation product aligns best with your campaign strategy.
This lesson prepares you to determine which Meta lead generation product aligns best with your campaign strategy.
Learn how to troubleshoot common issues that may arise during setup and implementation of the Messenger API and the Messenger API for Instagram.
This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact...
This lesson prepares you to share entertaining reels that help your business get discovered.
This lesson shows you how to create a plan for your business on Instagram.
See how other disruptors are taking their businesses to the next level.
Learn how to use Meta Foresight resources to inform your strategy and solve business challenges.
This lesson explores how targeting can afffect the performance of your campaign and how Meta targeting tools can guide your creative strategy.
This lesson will prepare you to use interactive features from Instagram Stories to invite your audience to engage with your business.
Learn how to use Meta Audience Network and select a mediation partner.
This interactive workshop will teach you a three-step framework for cross-border expansion. You’ll learn which solutions you can use to explore the potential of different markets, reach new customers, localize your marketing at scale and optimize your campaign structure.
This lesson covers how to use call ads to create high-quality leads and nurture sales.
Learn how to verify your event match quality score and how to design Conversion Lift tests.
This lesson prepares you to explore the messaging landscape and identify solutions with Messenger From Meta.
Learn how to configure Webhooks to receive real-time notifications for messages sent and received by your app.
This lesson covers how to use ads that click to message to create high-quality leads and nurture sales.
This lesson explores the best practices to optimize your targeting parameters.
Learn how to optimize the configuration of the Conversions API.
Learn how you can use app events to improve your ads targeting, optimization and measurement.
In this lesson, we review how to set up two-factor authentication in Business Manager.
Explore ways to write briefs that inspire and guide agency teams to create successful campaigns. This workshop gives you an opportunity to practice writing strong business and campaign objectives, define a relevant audience, choose metrics and select appropriate deliverables. Don't...
Learn what goes into creating an effective Facebook strategy to ensure you get the most out of your online efforts. This class is packed with practical tips to strengthen relationships with your supporters and motivate online talent to actively promote...
Learn how to use free tools to help you collect donations and enable supporters to fundraise for your non-profit. The module will also teach you how to scale your organization and drive tangible results with the help of Facebook Ads.