All Activities
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Grow your audience with Advantage+ app campaigns
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
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From business goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
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Interact with your Audience on Instagram Stories
This lesson will prepare you to use interactive features from Instagram Stories to invite your audience to engage with your business.
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Explore the measurement solutions available
Learn about some key measurement solutions and tools you can incorporate into your measurement strategy.
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Reach more people on Instagram
Use the Instagram app to connect with your audience and reach more customers.
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How to choose the right targeting strategies
This lesson explores how to target your ads with high precision and identify how performance marketing works with targeting tools
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Reach your business goals with Reels ads
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
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Personalization in a privacy-first world
Learn how to deliver more personalized ads at scale while protecting customers' privacy choices.
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Get started with Reels ads
Learn how to incorporate Reels ads into your marketing strategies and identify steps to take based on your stage of running campaigns with Reels ads.
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Create a Target Audience for Your Business
This lesson teaches you how to use a target audience for your business
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Create new ad accounts
In this lesson, we examine how to set up and manage ad accounts in Business Manager.
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News Fundamentals: NPI, Facebook News & Quality News Signals
In this class we'll take you through the benefits of News Page index, introduce you to Facebook News and also what to look out for in terms of Quality News Signals to prioritize your content in our News Feed....
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Meta's New Starter Onboarding
Meta's New Starter Onboarding session is a compact live webinar built to onboard and educate individuals on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly on-boarded...
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Attract an Audience on Facebook and Instagram
Learn how to get discovered by more people on Facebook and Instagram.
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Integrating the Meta Pixel into your ad strategy
Learn how to use standard and custom events with the Meta Pixel to better understand the actions people take on your website.
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Introduction to Meta Business Manager
In this lesson, we explore the benefits of Business Manager, the assets you can manage and how to set up your account.
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Troubleshooting catalog issues
This training helps you troubleshoot common catalog issues for Advantage+ catalog ads so you can address issues that may occur.
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Drive discovery of your business with ads that click to WhatsApp
Learn how ads that click to WhatsApp can help small businesses reach new and current customers.
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Boost Your Content on Instagram
This lesson teaches you how to advertise your content on Instagram.
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Define the objectives and audience
Learn how to write a creative brief with focused and achievable objectives and a well-defined audience.
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