Introduction to creative diversification
This lesson introduces the concept of creative diversification and why it matters for performance marketers.
This lesson introduces the concept of creative diversification and why it matters for performance marketers.
You’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI.
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis.
This lesson prepares you to plan and create a reel for your business.
Learn how to use advanced matching for websites to optimize ad campaigns and protect user privacy.
Learn how to choose the correct app events implementation method based on your business goals.
Discover how to recognize different types of messages and use the Messenger API to send messages.
This lesson explores how to target your ads with high precision and identify how performance marketing works with targeting tools
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
Learn how to incorporate Reels ads into your marketing strategies and identify steps to take based on your stage of running campaigns with Reels ads.
This lesson teaches you different ways to build relationships with customers.
Learn how ads that click to WhatsApp can help small businesses reach new and current customers.
Meta's New Starter Onboarding session is a compact live webinar built to onboard and educate individuals on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly on-boarded...
This workshop examines the purpose and benefits of the Conversions API and how to select an integration option and implementation approach for an advertiser.
In this class we'll take you through the benefits of News Page index, introduce you to Facebook News and also what to look out for in terms of Quality News Signals to prioritize your content in our News Feed....
Learn how to build a creative strategy that resonates with new markets abroad.
This lesson explores the ways that machine learning can enhance a campaign.
This course teaches you how to learn from your online audience by the way they interact with your content.
This lesson discusses ways to avoid issues such as audience overlap in your targeting.
Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Media...