Facebook Ads Manager gives you the metrics you need to measure and build successful advertising campaigns. Learn how to create and share custom advertising reports to better understand your advertising results.
Reach more customers who are actively engaging with your business. Learn how to re-engage potential customers with custom audiences and lookalike audiences.
Me & The Bees Lemonade is a lemonade business with the social mission of saving honeybees, hence the slogan, ‘buy a bottle… save a bee,” founded in 2009 by mom and daughter founders, D’Andra and Mikaila Ulmer. At only 15,...
Swatara Coffee is a Veteran-owned independent coffee shop out of Jonestown, Pennsylvania focused on creating community, being eco-friendly, and sourcing locally, founded in 2017 by wife and husband Co-Owners, Joanna and John. They celebrate their community by working with local...
Pamela and Jeffrey Blair are husband and wife Co-Owners of Eyeseeme and parents to four children. Pamela and Jeffrey homeschool their four children and noticed their questions about why they weren’t seeing Black characters in their story books or learning...
Jen opened her first comic book store in 1995 and founded Space Cadets Collection Collection in 2010. One of the major goals of this comic book and toy store is creating community for those who need it most. They sell...
Ballet After Dark is a holistic dance therapy program for trauma survivors and other disenfranchised women founded in 2016 by Owner, Tyde-Courtney Edwards out of Baltimore, Maryland. Their mission even caught the attention of Queen Latifah and consumer goods conglomerate,...
Bold and Sassy Hair Desighns (BASHD) is a now Mobile Hair Salon and Product Retailer via their line called Sase Hair Care Products. They were founded by Owner Torri Hammond, while her spouse, Jackie Hammond serves as General Manager. Since...
Vertex Effects is a musical instrument store that handcrafts and sells electric guitar pedals and bass players based out of Northern California. They were founded in 2012 by Owner, Mason Marangella with the goal to inspire musical artistry and creative...
Nandy’s Candy is a premium handmade candy store out of Jackson, Mississippi, founded in 1980 by the mother of the current Owner, Emmie King. They sell their products via their brick and mortar location, as well as through eCommerce on...
Ian is the Planning Director at Facebook for Northern Europe. He joined Facebook in 2015 to set up the Connection Planning team. Prior to this, Ian spent 14 years working in planning and strategy at some of the biggest agencies...
Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers....
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
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This lesson encourages safety and compliance with common legal restrictions. Facebook prohibits attempts by individuals, manufacturers, and retailers to purchase, sell, or trade alcohol.
Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners.
An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can...
The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions.
Use this lesson to: Define what optimization looks like for your business. Determine which metrics to analyze to meet your business goal. Use different optimization strategies to achieve your promotion's goals.
