Foundations of Meta Business Messaging
Learn about the benefits of Meta Business Messaging certification, and discover how to implement solutions across various platforms to encourage customer engagement and growth.
All Activities
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Get started with catalogs: Improve your shoppable experiences
Webinar learning objectives This training walks you through how to create your catalog in Meta Commerce Manager, add products using different data sources and keep your product information accurate. Explore best practices for organizing your catalog with product sets, maintaining...
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
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Turn viewers into buyers with Instagram Live shopping solutions
More people are turning to Instagram Live to discover and buy products. Is your live video set up to convert them? Instagram Live shopping solutions help you turn that attention into sales. In this session, you'll see how Instagram...
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Resolving account restrictions and access issues
Learn how to identify, troubleshoot and resolve account and access issues using tools and best practices.
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Monitoring accounts and brand assets
Learn how to monitor your accounts with Business Support Home, Security Center, managed Meta accounts and Brand Rights Protection.
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Event tracking and measurement set up: Learn how to set up and scale your app campaigns across Meta technologies
Webinar learning objectives Strengthen the technical foundation of your app campaigns across Meta technologies. This training is designed for experienced advertisers who want to set up app event tracking, choose the right signal source and implement reliable data connections to...
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Use Advantage+ audience to connect with the right people
Learn about how Advantage+ audience can help you reach the people who are likely to be interested in your business and how to get started.
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Connect with customers using Meta Business Suite
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
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Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
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AI for advertising: faster answers, smarter spend, stronger results
Webinar learning objectives You didn't start running ads to spend hours pulling reports, troubleshooting account issues, or second-guessing campaign performance. But that's the reality for most advertisers: too much time in campaign management, not enough on what actually grows your...
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Opportunity score for agencies: helping clients achieve better results
This training explains how to use opportunity score in Ads Manager to get personalized recommendations that can help improve campaign performance. Learn how to apply recommendations and get answers to common questions. The training is designed for agencies of all...
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Applying best practices for placements and ad creative
Explore how to select the best placement and creative strategies with Meta Advantage+ solutions.
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Connect your website data for better ad performance
Webinar learning objectives Website data is helpful for ad performance, and setting it up doesn't have to be complicated. This training explains what the Meta Pixel and Meta Conversions API are and why using both can help improve your results....
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Certifications
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
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Data privacy and policies at Meta
Learn about data privacy and policies across Meta technologies and understand how global regulations affect advertising and Meta technologies.
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Connect your website data for better ad performance
Learn how the Meta Pixel and Meta Conversions API work together to connect your website data and help improve your ad performance.
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Planning for your campaign audience
Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.
