Tất cả các hoạt động
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Kết nối với khách hàng trên Facebook Business Suite
Khóa học này sẽ giới thiệu các công cụ có trong Facebook Business Suite, cũng như cách dùng các công cụ này để tiết kiệm thời gian và kết nối với khách hàng.
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Verify, Optimize and Troubleshoot the Conversions API - Advertising API Developer
The Conversions API is a Facebook Business Tool that enables you to share key web and offline events, or customer actions, directly from your server to Facebook. It works with the Facebook pixel to help improve the performance and measurement...
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Determine the Right Measurement Approach
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
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Introduction to Measurement Methodologies: From Business Goals to KPIs
In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and...
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Disaster Resilience 101
Is your organization resilient when a disaster strikes? When your organization is impacted by natural or human-made disasters, disruptions to your business operations can result in significant material losses and harm to your employees, customers, and revenues. It can be...
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Tối ưu hóa Cổng API Chuyển đổi
Tìm hiểu phương thức tối ưu hóa cách thiết lập Cổng API Chuyển đổi để nâng cao hiệu quả quảng cáo.
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300-101: Meta Certified Creative Strategy Professional
These Facebook Blueprint courses were handpicked by Facebook's Creative Agency Partners. Together, we designed this learning path for creative agency teams keen to keep their understanding of Facebook capabilities fresh.
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Tìm hiểu về Tiêu chuẩn quảng cáo của Meta và quy trình xét duyệt quảng cáo
Bài học này tiết lộ nguyên nhân thường khiến quảng cáo bị từ chối, hướng dẫn tạo/chỉnh sửa quảng cáo để được Meta phê duyệt.
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100-101: Meta Certified Digital Marketing Associate
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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200-101: Meta Certified Marketing Science Professional
You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...
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Develop Your Brand With Video on Facebook and Instagram
Changes in how consumers interact with video have led to an increase in video consumption across Meta technologies. This course can help advertisers within agencies as well as clients discover how to add and recommend in-stream standalone as part of...
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Small Business Re-emergence
Given the impact of the COVID-19 pandemic on our society, communities, small and micro-businesses, and non-profit organizations, the path towards re-opening may seem daunting. In this webinar we’ll share some strategies and considerations around recovery and resilience that may be...
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Maximize performance with Advantage+ shopping campaigns
In this three-part session, you’ll learn to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ shopping campaigns before walking through campaign...
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Population Density Maps
Facebook’s Population Density Maps help nonprofit and multilateral agencies plan vaccination campaigns, respond to natural disasters, and evaluate rural electrification plans. These maps help researchers assess the ways in which climate change and urbanization impact where people live. This video...
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Gây dựng lượng người theo dõi Trang Facebook
Tìm hiểu cách gây dựng lượng người theo dõi cho Trang Facebook và cách tốt nhất để tạo bài viết cuốn hút đối tượng.
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410-101: Meta Certified Media Buying Professional
The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...
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Tiếp cận những người phù hợp bằng Meta Pixel
Tìm hiểu cách tạo Đối tượng tùy chỉnh và đối tượng tương tự bằng Pixel.
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Kiểm tra kiến thức
Hãy làm bài kiểm tra này để xem bạn hiểu đến đâu về cách tạo dựng sự hiện diện trên các công nghệ của Meta.