Privacy and data protection across Meta technologies
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
In this course, you will learn how to create and manage a product catalog for advertising across Meta technologies.
In this course, you will learn how to design A/B tests, conversion lift tests and brand lift tests to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
Learn how to use advanced matching for websites to optimize ad campaigns and protect customer privacy.
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
This course explores the Meta Advertising Standards and the brand safety controls available in Meta Business Manager.
Learn how to interpret statistical analysis and regression results to make decisions based on data.
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
Create engaging content with Reels that helps you connect your business with new and existing audiences.
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
In this training, you will learn how to create Reels ads and how to implement the creative essentials to enhance performance in your Facebook and Instagram Reels ads campaign strategies. You’ll also learn how to implement a Reels ads campaign...
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
The relationship you develop with your community is yours to create. Creator, Tony Directs, walks through how he grew his massive audience using Facebook Live and shares his best tips for creating a highly engaging content strategy that will...
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...
Explore how to optimize your advertising strategy with campaign objectives, performance goals, and data-based decision making.
Learn about the ad creation process and how to create reports in Meta Ads Manager.
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...