Facebook Live: Sports Best Practices
Live content plays a key role in the sports industry. Tune-in and lear best practices to engage your fans on Facebook and Instagram while live.
Live content plays a key role in the sports industry. Tune-in and lear best practices to engage your fans on Facebook and Instagram while live.
Learn how to implement a more complete omnichannel marketing strategy by sharing offline events through the Conversions API.
Blavity COO, Aaron Samuels, shares his organization’s growth path and best practices.
Explore how to select the best ads targeting, placement and creative strategies with Meta Advantage solutions.
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
In this course, you will learn how to create and manage a product catalog for advertising across Meta technologies.
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
Learn how to use advanced matching for websites to optimize ad campaigns and protect customer privacy.
Learn how to interpret statistical analysis and regression results to make decisions based on data.
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
The relationship you develop with your community is yours to create. Creator, Tony Directs, walks through how he grew his massive audience using Facebook Live and shares his best tips for creating a highly engaging content strategy that will...
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...
Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
Create engaging content with Reels that helps you connect your business with new and existing audiences.
Explore how to optimize your advertising strategy with campaign objectives, performance goals, and data-based decision making.
Learn about the ad creation process and how to create reports in Meta Ads Manager.
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...
Explore the role of AI in advertising across Meta technologies and learn how advertisers can benefit from AI-based solutions for ad campaigns.