Campaign evaluation through reports and tests
Learn how to analyze campaign metrics in Meta Ads Reporting and measure performance using tests.
All Activities
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Search lift: measuring the true impact of Meta technologies on search traffic
Add search lift to your conversion lift tests to help determine the accuracy of your attribution analytics results.
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Improve your ad creative for higher-quality leads
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
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Improve Lead Quality with Conversions API for CRM
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
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Improve lead quality with Meta Conversions API for CRM
Webinar learning objectives Learn how to connect your CRM data to Meta technologies using the Conversions API for CRM. This training walks you through how the integration works, how to plan and set up your connection, and how to create...
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How to get started with Instagram Reels
This lesson prepares you to plan and create a reel for your business.
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Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
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Optimize Meta Conversions API
Learn how to optimize Meta Conversions API to help improve ad performance.
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Catalog strategies for holiday campaigns
Prepare your holiday ad strategy with this workshop. Learn product catalog best practices, monitor your catalog match rate, and explore additional catalog features.
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Exploring best practices for ad creative
Learn how to optimize ad placements, formats and creative across Meta technologies using Ads Manager.
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Facilitate client onboarding to WhatsApp for Business
Enhance client onboarding to the WhatsApp for Business by setting goals, developing use cases, aligning governance and facilitating implementation.
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Platform WhatsApp Business untuk pengiriman pesan bisnis yang efektif (IND)
Kursus ini membahas berbagai manfaat Platform WhatsApp Business bagi pelanggan dan pelaku bisnis di seluruh perjalanan pelanggan. Kursus ini menyediakan panduan bagi peserta untuk mewujudkan beragam tujuan bisnis peserta melalui berbagai fitur Platform WhatsApp Business, serta membantu peserta menghindari kesalahan...
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Sempurnakan strategi iklan Anda dengan Platform WhatsApp Business
Kursus ini akan membimbing Anda untuk memanfaatkan Platform WhatsApp Business guna meningkatkan strategi berkirim pesan bisnis, berkolaborasi dengan Mitra Layanan Pesan Bisnis untuk onboarding, menyiapkan dan mengoptimalkan iklan kampanye klik ke WhatsApp, serta mengukur keberhasilan strategi Anda dengan indikator kinerja...
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Reach your customers with ads that click to WhatsApp
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
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Meta Advantage+ leads campaigns: generating high-quality leads with AI
This course explores the streamlined leads campaign setup experience and explains its benefits.
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Explore data and data sources
In this course we explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
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From business goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
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Start marketing with Meta technologies
In this course, you’ll learn about the Meta technologies you can use to grow your business online. You’ll discover ways Facebook, Messenger, Instagram and WhatsApp can help to build awareness, engage customers and achieve business goals.
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Getting started with your first ad on Meta technologies
Webinar learning objectives Learn what happens after your first ad goes live. This training covers how the learning phase works, how to read your results and tips for your next campaign, along with common mistakes to avoid and resources for...
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Get discovered with Reels on Facebook and Instagram
Learn how to use the language of Reels and creative best practices to engage new audiences.
