Build a holistic measurement approach
Discover how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
All Activities
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Business management tools and ads resources
Learn about Meta's business management tools and resources to navigate advertising solutions and strengthen your business strategy.
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Get started with catalogs on Meta technologies
In this course, you will learn how to create and manage a product catalog for advertising across Meta technologies.
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Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences. campaigns.
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Data privacy and policies at Meta
Learn about data privacy and policies across Meta technologies and understand how global regulations affect advertising and Meta technologies.
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Grow your business with ads that click to Instagram Direct
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
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Set up and use the Meta Pixel and Meta Conversions API for website campaigns
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
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Maximize lead quality with Meta Conversions API for CRM
Learn how you can optimize your lead ads with instant forms campaigns with the Conversions API for CRM.
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Selecting campaign objectives and conversion settings
Learn how to select the best campaign objective and conversion settings in Ads Manager for your business goals.
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Build an online presence with a Facebook Page
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Amplify Your Fundraising Efforts
Learn how to use free tools to help you collect donations and enable supporters to fundraise for your non-profit. The module will also teach you how to scale your organization and drive tangible results with the help of Facebook Ads.
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Engage Your Supporters With Facebook
Learn what goes into creating an effective Facebook strategy to ensure you get the most out of your online efforts. This class is packed with practical tips to strengthen relationships with your supporters and motivate online talent to actively promote...
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
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Monetize your app with Meta Audience Network
Learn to use Audience Network to maximize revenue through bidding.
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Help your customers connect to your business on WhatsApp
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
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Meta Advertising Standards and brand safety
This course explores the Meta Advertising Standards and the brand safety controls available in Meta Business Manager.
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Reach your business goals with Reels ads
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
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Communicate with people on WhatsApp
This course provides an overview of how to bring a business online with the WhatsApp Business app.
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Develop a successful WhatsApp messaging strategy for clients
Develop a successful WhatsApp messaging strategy for clients using the messaging journey framework.
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Build an online business presence with Instagram
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
