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When you promote your content on Instagram, you can reach new customers and drive them to visit your business. Learn how to use the Promote feature on Instagram and set your own budget to promote your content directly from the...
People come to Instagram to be inspired and discover things they care about, including content from businesses. Explore how using Instagram can help you grow your business and understand what tools we offer and where to find them.For people who are...
Want to grow your business but don’t know where to start? Facebook Blueprint provides free, self-paced courses (online & video) that help you master the tools and create effective marketing on Facebook and Instagram. From Creating a Facebook Pa...
Use this lesson to: Learn how to use our latest research on people, marketing and measurement to improve your campaigns. Better understand your audience and market with Facebook IQ Tools. Use Facebook IQ Resources to create more compelling ads.
You’ve launched ads on Facebook, and now you want to locate, manage, or update them in Ads Manager. This course has you covered — whether you’re just starting out, or already running thousands of ads across the Facebook family of...
Dynamic ads help you create personalized, automatically generated ads based on the products people have viewed on your website or app. Use this lesson to learn about: The benefits of dynamic ads and best practices for converting shoppers into...
In-stream video enables advertisers to reach their audience with more complex messages. Use this lesson to learn: The definition and benefits of in-stream video. Which ad objectives and placements are eligible. How to control where your in-stream...
Reach people near your physical locations to drive them to your stores using the Store Traffic ad objective.
Instagram now offers several ad types you can use to help achieve your business objectives. Use this lesson to: Learn about each available ad type. Look at examples and case studies. Understand how to effectively use marquee campaigns for different...
Traffic is one of the most versatile and powerful ad objectives. It can help drive people to your website, app or Messenger experience, where you can engage with them further. Use this course to learn how to choose the right...
Messaging is now the preferred communication medium for people around the world. Build an experience on the Messenger Platform to communicate at scale with existing and potential customers. Use this lesson to learn: About the four popular use cases...
The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective.
This digital study guide shows you all topics required in each exam and contains links to recommended online courses that support your learning. Happy Learning!
Whatever your objective, Facebook and Instagram are both essential advertising platforms. Use this lesson to: Learn what Facebook and Instagram offer as individual platforms. See how advertisers are successfully using Facebook and Instagram together.
Facebook 360 enables captivating and immersive storytelling. Use this lesson to: Learn how to use 360 photos and videos to share stories, places and experiences. Understand how Facebook 360 is different from Virtual Reality (VR). Look at...
Instagram is successfully building communities through beautiful, visual experiences. Use this lesson to: Learn what Instagram is and what makes its community unique. Install and get started on Instagram. Know how to create a presence on Instagram.
The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...
In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.
Facebook Live lets you broadcast to the world in real time from your mobile devices. Use this lesson to: Learn what types of content you can share on Live. Start your own broadcast, whether it's through your Facebook mobile app or...
Creating a Facebook Page is easier than you think. This course can help you understand how to start connecting with others through building an audience and posting. Use this lesson to: Learn how to create a Facebook Page. See the different...
Business Manager helps businesses and agencies manage their Facebook Pages, ad accounts and apps in one place. Use this lesson to: Get a basic understanding of Business Manager and how to use it. Understand the different account roles.
This lesson teaches journalists and publishers how to use CrowdTangle. Use this lesson to: Learn how to use CrowdTangle to source new stories, identify trending topics, and cover events. Gain insights into your top performing content and share wit...
Facebook Ads Manager gives you a complete view of your ad performance across the Facebook, family of ads and services. Use this lesson to: Find the metrics your need and understand and share your results. See how to create customized reports....
A Facebook Page can help you connect and communicate with customers — anytime, anywhere. Use this lesson to: Understand the importance of your business's presence on Facebook, especially on mobile. Learn how to post content that engages your cust...
