Introduction to Advantage+ shopping campaigns
Learn key features, use cases and requirements for running Advantage+ shopping campaigns before walking through the campaign setup process.
Learn key features, use cases and requirements for running Advantage+ shopping campaigns before walking through the campaign setup process.
This lesson prepares you to articulate the importance of using RCTs and control groups.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Learn how to read phone information about phones registered.
Learn how to use automatic, standard and custom events with the Facebook SDK to capture the actions people take on your app.
This lesson prepares you to share entertaining reels that help your business get discovered.
Learn about how to determine the best buying type for your business goals and campaign needs.
This lesson prepares you to understand how advertisers create audiences based on demographics, interests, location and behaviors.
This lesson shows Messenger tools that you can use to chat efficiently with customers and stay organized.
Learn how to write a creative brief with focused and achievable objectives and a well-defined audience.
This lesson will show how to increase engagement and grow a community with various Facebook tools.
This lesson prepares you to recognize what Instagram Reels is and use it to connect with audiences, entertain and get discovered by new people.
This lesson reviews common causes for rejected ads and prepares learners to create or edit ads that pass Meta's ad review process.
This lesson prepares you to use Brand Lift tests to measure the impact of Meta ads on brand equity.
Explore different measurement portfolios and learn how to structure your own.
How SKAdNetwork and Aggregated Event Measurement affect app events
In this lesson, you'll learn about the functions of Custom Audiences and recognize how to use signals in your campaign.
In this lesson you’ll learn how to choose a variable for your A/B test and create A/B tests